H17 Director, Media Planning Latin America and Caribbean

H17 Director, Media Planning Latin America and Caribbean

03 jul
|
NuData Security
|
Bogotá D.C.

03 jul

NuData Security

Bogotá D.C.

Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title Director, Media Planning Latin America and Caribbean Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview: The area of Media is a strategic function that is in charge of developing and implementing innovative media strategies by identifying effective and impactful combinations of media channels that allow us to maximize our A&M; budget, and out-perform competition. This position guides the distribution of brand content across multiple media channels to accelerate Mastercard's marketing strategies to build the brand and fuel the business. Role: • Oversees execution of media strategies that achieve overall product and business goals • Devises media campaign, consisting of campaign goals, budget requirements, and other considerations • Provides recommendation on forms of media to leverage for marketing campaign based on market research • Presents media recommendations, including cost schedules and budget considerations to peer-level clients at small to medium sized organizations • Leverages own networks in media community to establish rapport with key decision makers • Oversees agency management activities, including sourcing, scope of work determination, media buying negotiations, and operations • Works in alignment with Digital/Social Media to develop digital and social partnerships, media strategies, and programmatic buying strategies • Oversees parts of Media Planning budget to ensure that all campaigns, programs, and activities are within allocated budget All about you: The ideal candidate for this position should have experience in: • participating and negotiating in creative, innovative media strategy development, including determining the right media for various types of content • ability to audit media agencies to ensure their efficiency and recommend ways to improve efficiency successfully identifying media thresholds in markets and devising plan to ensure there is sufficient media to achieve thresholds • building relationships and delivering results with global, multi-cultural or remote project teams • successfully delivering presentations to internal leadership or external stakeholders • Preferred: Experience working in an advertising/media agency, and/or in multiple areas of marketing-communications function. Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together. Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.​ If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

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