Principal ML Engineer, Ad Performance (Cali)

Principal ML Engineer, Ad Performance (Cali)

26 sep
|
Launch Potato
|
Cali

26 sep

Launch Potato

Cali

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a integral team of high-performers.

Must Have

- Expertise building ML systems with deep expertise in large-scale personalization
- Recognized industry expertise through patents, publications, or significant product impact




- Proven success architecting ML platforms serving billions of predictions in production
- Demonstrated track record of 0→1 innovation in personalization or recommender systems
- Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models

Experience

EXPERIENCE: 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization

Your Role

YOUR ROLE: Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.

Outcomes

- Define company-wide personalization strategy and architecture, driving alignment across all ML teams
- Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs
- Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms)
- Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams




- Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs
- Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability
- Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications
- Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems

Competencies

- Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact.
- Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Sets high standards for maintainability and performance.




- Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Provides trusted guidance in ambiguous situations.
- Expert-Level Execution: Navigates deep technical complexity while maintaining execution velocity. Translates research insights into production-ready solutions.
- Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization.
- External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation.
- Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies.

Want to accelerate your career? Apply now!

Since day one,



we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

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📌 Principal ML Engineer, Ad Performance
🏢 Launch Potato
📍 Cali

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