28 sep
Talento
Medellín
We are seeking a Growth Marketing Specialist to join our team in the Logistics Software industry, where you will play a central role in accelerating customer acquisition and pipeline growth.
This is a mid-level position designed for a hands-on marketer who thrives on experimentation, data-driven decision-making, and cross-functional collaboration.Key responsibilitiesDigital Acquisition: Focus on digital acquisition through various channels of ICP prospects, trigger and nurture them into potential customers.Rapid Experimentation: Systematically brainstorm, prioritize, and run A/B and multivariate tests across our channels (website, landing pages, ad copy, and email campaigns) to continuously improve key metrics.Collaboration:
Work closely with the Marketing team and the Sales team to ensure a smooth MQL-to-SQL handoff and collaborate with Product and Content teams to align messaging and create high-converting assets.Full-Funnel Optimization: Analyze and optimize the entire digital customer journey, from initial awareness and lead capture (MQL) to sales qualification (SQL), conversion, and customer retention.Channel Management & Discovery: Manage, test, and scale paid and organic channels, including SEM (Google Ads), SEO, LinkedIn Ads, Content Marketing, and Email Marketing.
You will also actively search for new, unconventional channels to reach our target audience.Event lead: own and drive the various physical events, round tables, and congresses that BlueRock participates in, and link up with the digital nurturing and content, ensuring awareness and lead generation at those events.
Leading event analysis and planning towards upcoming events.Marketing Automation: Leverage our marketing automation platform (e.g., HubSpot, Lemlist, etc.) to its full potential by creating lead nurturing flows,
scoring models, and automated campaigns that guide prospects through the funnel.QualificationsProven track record (3+ years) in growth marketing, demand generation, or data-driven digital marketing, preferably within a B2B SaaS or technology company.Experimental mindset is non-negotiable: you are curious, enjoy testing hypotheses, and see failure as an opportunity to learn.Data-driven: strong analytical skills and proficiency with platforms such as LinkedIn, Sales Navigator, HubSpot, Lemlist, or similar.Hands-on expertise with marketing automation and CRM tools (HubSpot, Marketo, Salesforce, or comparable).
Skilled at combining data insights with in-person event strategies to actively engage customers and prospects.Solid understanding of the marketing funnel and how to optimize performance at each stage.Proactive and autonomous,
thriving in a fast-paced, dynamic scale-up environment.Excellent communication skills in English (C1 level required) and Dutch; other languages are a plus.Bonus: experience in the logistics, transport, or supply chain industry.What We OfferAt Talento, we invest in your well-being and success from day one.
Enjoy these core benefits designed to keep you healthy, energized, and supported: Bodytech Gym MembershipFull access to Bodytech clubs nationwide, including group classes, personal training discounts, and wellness workshops.
Comprehensive Healthcare CoverageA robust plan featuring emergency home visits, access to an approved emergency care network,
and consultations with a broad panel of specialists.
Daily On-Site BreakfastKickstart your morning with a complimentary, freshly prepared breakfast available at our office every day.
📌 Growth Specialist
🏢 Talento
📍 Medellín
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