Postúlate en Kit Empleo: kitempleo.com.co/empleo/18df69

About the Role

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. With offices across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for a skilled individual to join our rapidly growing team. This position is adecuado for someone who thrives in a fast‑paced, dynamic environment where everyone's opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.

Responsibilities

- Managing Google Ads campaigns: launch, monitor, and optimize across Search, Display, and Video.
- Bottom‑of‑funnel focus: prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed‑won revenue.
- Collaboration with Sales teams: partner closely with sales to align on lead quality, refine targeting, and maintain a strong feedback loop.
- Performance analysis & reporting: create dashboards and evaluate results using Google Analytics, Looker Studio, and spreadsheets.
- Full‐funnel & lead quality insights: deep knowledge of the buyer journey and how paid media influences progression.
- A/B testing & creative iteration: conduct tests on targeting, ad creatives, landing pages, and bidding tactics to drive gains.
- Cross‑channel integration:



collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment.
- Landing page & CRO collaboration: coordinate with design teams to enhance landing page effectiveness and conversion rates.
- Budget management & forecasting: manage spend pacing and performance targets, reporting on ROI and CAC.
- Platform expansion: research and experiment with emerging ad formats and placements within the Google Ads platform.

Experience Required

- Expertise in Google Ads: over 5 years managing paid campaigns across Search, Display, and Video.
- Full‑funnel focus: skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads, emphasizing revenue.
- Strong analytical abilities: proficiency with Google Analytics, spreadsheets, Looker Studio (or similar), and campaign data analysis.
- Collaboration with Sales: proven experience partnering with sales teams to enhance campaign impact.
- Advanced conversion tracking: knowledge of UTM parameters, pixel setup, and Google Tag Manager.
- Proficient in English: effective communication across teams and documentation.
- CRM awareness: understanding of connections with Salesforce or HubSpot.

What We Expect from the Role

- Drive higher revenue attributed to marketing through Google Ads campaigns.
- Enhance SQL rates and boost lead‑to‑deal conversions via paid media channels.
- Develop a collaborative workflow with the sales team to assess and refine lead quality.
- Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
- Expand a full‑funnel paid media strategy aligned with customer purchasing behaviors.

Benefits

- Competitive salary and performance‑based bonuses.
- Generous paid‑time‑off policy.
- Flexible working hours.
- Remote work options.
- Continuing education, training, and conference support.
- Company‑sponsored coursework, exams, and certifications.

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Postúlate en Kit Empleo: kitempleo.com.co/empleo/18df69

📌 Paid Media Specialist (Barranquilla)
🏢 Bluelight
📍 Barranquilla