Postúlate en Kit Empleo: kitempleo.com.co/empleo/18dixb

Job Title: Social Media Marketing Manager

Location: Fully Remote

Compensation: $1400-$1700 USD

Higher Options is looking for a Marketing Manager who enjoys remote work and can coordinate campaigns across the region for our clients in the US.

Responsibilities

- Lead marketing and social media strategy across key platforms, defining goals and target audiences.
- Create and schedule bilingual multimedia content, ensuring brand consistency.
- Manage the content calendar and coordinate with design and cross-functional teams.
- Monitor and engage with the online community to strengthen audience relationships.
- Spot trends, apply high-performing formats and optimize campaigns for reach and engagement.
- Support and improve paid media efforts, managing budgets and ROI.
- Track KPIs, analyze results and provide actionable insights.
- Research markets and competitors to identify opportunities.
- Guide the marketing team and align initiatives with sales, product and customer support.
- Develop marketing strategies to promote new and existing products or services, including campaign planning and demand forecasting.
- Execute and optimize integrated campaigns across multiple channels (paid search, social networks, SEO, email, content and events)
- Identify new markets and trends in US and Latin America through research and competitive analysis.

Requirements

- 3‑5 years of experience managing social media and content marketing,



ideally in both B2B and B2C contexts.
- Fluency in Spanish and English; ability to write and communicate effectively in both languages;
- Proven experience planning and executing both B2B and B2C campaigns; skill in taking strategies from concept through data‑driven optimization.
- Solid knowledge of digital marketing tools: advertising platforms (Google Ads, Meta Ads, LinkedIn), analytics tools (Google Analytics, GA4), SEO (SEMrush, Ahrefs) and automation (HubSpot, Mailchimp or similar)
- Ability to analyze data, build dashboards, interpret performance metrics and present results to stakeholders.
- Experience leading remote teams, managing projects independently and juggling multiple priorities.
- Understanding of the US and Latin American market and cultural sensitivity to adapt messages and campaigns to different countries and segments.
- Nice to have: experience in content management (blogs, podcasts), influencer or event marketing, and/or managing creative teams.

Job Terms

- Full-Time Position: 40 hours/week
- Potential Benefits: Paid vacation & national holidays depending the client.
- Opportunities for Advancement: Grow with these companies and advance in your career
- Contract Type: CONTRATO DE PRESTACIÓN DE SERVICIOS (The employee is responsible for their own social security, pension payments, and benefits)
- Compensation: $1400-$1700 USD

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Postúlate en Kit Empleo: kitempleo.com.co/empleo/18dixb

📌 Social Media Marketing Manager (Bogotá)
🏢 Higher Options
📍 Bogotá