Postúlate en Kit Empleo: kitempleo.com.co/empleo/1a9186

English fluency required.

Location: Remote.

Employment type: Contractor (part‑time, ~20 h/week, with potential to scale).

Compensation: $10‑15 per hour.

Responsibilities

Short‑Form Video Content Direction

- Develop strategic short‑form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
- Use raw or archival footage to map out video ideas and formats.
- Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone.
- Ensure edits feel native to the platform and reflect current visual and cultural trends.

Social Media Trend Awareness & Content Repurposing

- Stay up to date with platform trends, audio trends, editing styles, and viral formats.
- Propose new video ideas, hooks, and transitions inspired by current social media culture.
- Identify ways to repurpose long‑form content into short‑form clips, carousels, or quote graphics.
- Adapt and remix existing content into fresh formats for TikTok, Reels, and carousels.
- Write core copy and hooks; collaborate with Marketing Assistant on captions and variations.
- Analyze competitor content and suggest improvements or new approaches.
- Analyze what other thought leaders are doing to identify whitespace and opportunities.

Content Strategy & Editorial Cohesion

- Lead the editorial tone across content formats in collaboration with Producer and brand strategist, ensuring consistency.
- Translate brand pillars into weekly content themes and multi‑platform ideas.
- Create structure around idea‑to‑content flow from Substack essays to POV clips, carousels, and social posts.
- Maintain consistent voice, tone,



and storytelling across all platforms.

Platform Growth & Content Optimization

- Review content performance and share insights on what works or needs iteration.
- Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform.
- Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts.
- Contribute ideas around how AI tools and automation could streamline creative workflow and content ideation.

Workflow & Delivery

- Use ClickUp to manage all content ideas and track status.
- Deliver clean, organized creative briefs, video references, and visual examples to editors.
- Apply revisions and updates quickly and clearly.
- Communicate proactively with the internal team to align on deliverables and timelines.

Key Performance Indicators (KPIs)

- Delivery of content aligned with brand voice and editorial strategy.
- Execution of weekly content calendar with trend‑aware, high‑quality deliverables.
- Strong contributions to brainstorming and strategic ideation.
- Growth in platform engagement and content performance.
- Cohesive storytelling and tone across formats and platforms.
- Efficient communication and handoff process with editors and creative collaborators.




- Ability to manage and deliver a healthy mix of evergreen, reactive, and archival‑based content weekly.

What You Bring

Required Skills & Experience

- 2+ years working on social‑first content strategies across platforms (TikTok, IG, LinkedIn, Twitter, YouTube).
- Working knowledge of short‑form editing and what makes a video perform.
- Strong storytelling instincts and understanding of editorial tone and timing.
- Ability to repurpose long‑form formats into digestible, high‑performing short‑form content.
- Up‑to‑date with platform trends, meme culture, and U.S. news cycles.
- Familiarity with creator economy voices and how to build a thought‑leadership brand.
- Confident in writing hooks, video references, content scripts, and caption direction.
- Clear communicator who works well with production teams and creatives.
- English fluency required.

Preferred Qualifications

- Experience working with digital creators, founders, or influencers.
- Experience developing content in collaboration with marketing teams.
- Familiarity with CapCut, Descript, mobile editing apps, Frame.io.
- Understanding of how to connect Substack, LinkedIn, and Instagram in a cohesive strategy.
- Spanish fluency is a plus.

Benefits

- Work from anywhere.
- Versátil schedule and time off with no micromanaging.
- Direct collaboration with the Founder.
- Access to top‑tier AI tools (Perplexity, ChatGPT, ClickUp Brain, and more).
- Clear path for long‑term career growth.
- A supportive company culture grounded in ownership and prioritizing progress over perfection.

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Postúlate en Kit Empleo: kitempleo.com.co/empleo/1a9186

📌 Social Content Creator & Strategist (Bogotá)
🏢 Trolley AI
📍 Bogotá