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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
- The SEO Sr. Specialist is part of the SEO practice within the LAM eCommerce organization. This role goes beyond technical optimization: it sits at the intersection of organic search, consumer intelligence, and data-driven decision-making.- This role contributes directly to organic revenue growth across eCommerce sites in Latin America, while acting as an internal SEO consultant to site merchandising, content, and marketing teams.
KEY RESPONSABILITIES
SEO EXECUTION & TECHNICAL OWNERSHIP
- Own the eCommerce SEO KPIs for LAM: define, monitor, and report performance to the line manager, markets and digital organization.
- Leverage existing SEO and web analytics tools (SEO analytics platforms, Google Search Console, proprietary toolsets) to identify and capture channel growth opportunities.
- Align with the General SEO Technical team on the execution of technical SEO priorities: structured data/schema, crawl management, indexability audits, Core Web Vitals, and site architecture — acting as the local point of contact,



not the sole executor.
- Own on-site content optimizations and internal linking strategies to improve organic visibility, topical relevance, and crawl efficiency across LAM eCommerce pages
- Keep key stakeholders informed on relevant changes in the search industry, including algorithm updates, AI-driven search shifts, and emerging formats (SGE, GEO, zero-click trends).

CONSUMER INTELLIGENCE & BUSINESS ORIENTATION
- Use organic search data as a consumer intelligence layer: translate search trends, demand signals, and behavioral patterns into insights for marketing and merchandising teams.
- Build and maintain reports and dashboards that connect SEO performance to business outcomes—not just traffic, but visibility, engagement, and revenue contribution—and act on the insights not only from an SEO perspective, but also through influencing other stakeholders.
- Participate in cross-functional planning by contrib

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📌 Sr. Specialist SEO (Bogotá)
🏢 Adidas
📍 Bogotá