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SENIOR MANAGER MARKETING OPERATIONS

Office: Bogota, Colombia (Hybrid)

Company: Worldpanel by Numerator

About the Role:

The Senior Manager, Global Marketing Operations is the architect and steward of Worldpanel by Numerator’s global marketing technology ecosystem and operating model. This leader defines and governs the infrastructure, data architecture, automation frameworks, and measurement standards that power scalable, revenue‑generating marketing across regions. Sitting at the intersection of marketing, sales, data, and technology, this role transforms systems into a high‑performing, insight‑driven engine aligned to commercial growth. This is a senior, hands‑on leadership role requiring deep expertise in enterprise marketing automation, CRM integration, global governance, and performance analytics.

What You’ll Do:

1. Global Marketing Technology Architecture

- Design, evolve, and govern the global marketing technology ecosystem, including Marketo, Salesforce, Webflow, Conductor (SEO), Goldcast, LeanData, and related platforms.
- Define system integration strategy across marketing automation, CRM, analytics, web, and data environments to ensure interoperability and data integrity.
- Establish and maintain scalable data models, lifecycle frameworks, and automation architecture.
- Lead platform governance, access management, compliance standards, and data hygiene protocols across regions.
- Drive continuous improvement of the MarTech stack, identifying opportunities for innovation, AI application, and automation efficiency.

2. Marketing Automation & Campaign Architecture

- Define global campaign architecture standards, including lifecycle design, lead scoring models, segmentation logic, attribution frameworks, and automation workflows.
- Oversee complex,



multi‑region campaign orchestration ensuring technical precision, scalability, and compliance.
- Establish testing methodologies (A/B, multivariate) and formal optimization frameworks.
- Ensure consistent tagging, tracking, and measurement standards across digital, email, web, and event channels.

3. Revenue Operations & Commercial Alignment

- Partner closely with Commercial and Revenue Operations teams to ensure seamless lead management, routing logic, and lifecycle transparency.
- Optimize funnel velocity, conversion efficiency, and marketing contribution to pipeline.
- Define and maintain global attribution methodology aligned with revenue reporting standards.
- Support forecasting and pipeline visibility through accurate data modeling and reporting.

4. Data, Analytics & Performance Strategy

- Define the global marketing measurement framework, including funnel metrics, pipeline contribution, ROI modeling, and acquisition efficiency.
- Develop scalable executive dashboards and reporting infrastructure across regions.
- Translate complex data into actionable insights that guide investment decisions and performance optimization.
- Advance marketing analytics maturity, including predictive modeling and AI‑enabled performance insights where appropriate.

5. Process, Governance & Operating Model

- Design and document global best practices for campaign setup, testing, tracking, reporting, and system usage.




- Establish standardized operating procedures that ensure efficiency, transparency, and repeatability across regions.
- Lead enablement and technical training programs to drive adoption and consistency.
- Act as the operational bridge between general strategy and regional execution.

6. Team & Vendor Leadership

- Lead and develop a performing Marketing Operations Center of Excellence.
- Set technical standards, performance expectations, and development plans for automation, analytics, and digital specialists.
- Manage global MarTech vendor relationships and contracts, ensuring cost efficiency and performance accountability.
- Collaborate cross‑functionally with IT, Data, Product Marketing, and Regional Marketing teams to maintain end‑to‑end data integrity.

Qualifications:

- Previous experience in Marketing Operations, Revenue Operations, or Marketing Technology within B2B, SaaS, or data‑driven organizations.
- Advanced, hands‑on expertise in Marketo and Salesforce CRM, including system architecture, complex automation workflows, integrations, and troubleshooting.
- Proven experience designing lifecycle frameworks, lead scoring models, and attribution methodologies.
- Strong understanding of CRM‑Marketing Automation integrations, APIs, data governance, and enterprise system interoperability.
- Experience leading MarTech transformation, migration, or global standardization initiatives is strongly preferred.
- Advanced analytical capability; proficiency in Looker Studio, Power BI, Tableau, or similar tools.
- Experience operating within global or matrixed organizations.
- Demonstrated team leadership and cross‑functional influence at senior levels.
- Fluent in English.

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📌 Senior Manager Marketing Operations (Bogotá)
🏢 Worldpanel
📍 Bogotá