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WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

Core Values

- Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The National Broadcast Buying Associate is responsible for the timely and accurate execution of national broadcast media buys, encompassing both radio and television. This role is pivotal in translating approved client strategies into effective media placements, ensuring all campaigns are meticulously monitored, optimized, and delivered according to plan and budget. The Associate's impact lies in their ability to secure optimal media value, verify precise media execution, manage ongoing optimizations and compensations,



and contribute to the overall efficiency and success of national advertising initiatives through diligent execution and financial oversight.

Skills and Experience

Education

- Professional degree in fields such as Advertising, Marketing, Social Communication, Business Administration, Industrial Engineering, Public Accounting, or related disciplines.

Experience

- Minimum of one year of experience in a media agency, specifically in buying/planning roles, or relevant internship experience within this area.

Technical Knowledge & Skills

- Proficiency in Excel and other Microsoft Office tools.
- Familiarity with media planning and buying tools (e.g., IBOPE, MXM, or similar systems).
- Strong analytical skills for budget analysis and optimization.
- Understanding of media negotiations and rate verification.
- Ability to monitor, optimize, and reconcile media campaigns effectively.
- Experience in generating purchase orders and managing campaign closures.
- Capability to prepare savings and optimization reports.
- Knowledge of SOX controls and compliance in a buying role.
- Excellent organizational skills for maintaining campaign documentation and records.

Language

- Intermediate to Advanced English proficiency

Life at WPP Media & Benefits





Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the integral WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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📌 National Broadcast Buying Associate (Bogotá)
🏢 WPP Media
📍 Bogotá