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Job Description

The primary role of the Media Analytics Manager is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.

- Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives.
- Ensuring pro‑active insights and action‑oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions.
- Working as part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their media activities.
- Managing team resources, timelines and priorities both internally and externally, sometimes with moving targets and conflicting deadlines.
- Coordinating project execution between teams of experts, liaising with clients, publishers, media agencies and remote NIQ teams.
- Creatively finding ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross‑functional initiatives.
- Driving client value, successful implementation and ongoing usage/integration of analytic solutions focused on activation‑based outcomes.




- Partnering with the sales organization to grow the media effectiveness analytics business.

Qualifications

General Skills & Competencies

- Expertise in Manufacturer Marketing and Media functions as well as media agencies.
- Experience and expertise with media effectiveness analytics, including marketing mix and attribution models.
- Strong logic, deductive reasoning, problem solving and critical thinking skills.
- Skilled and polished communicator, including group presentations and storytelling.
- Robust project management skills.
- Demonstrated mastery in data analysis and application to client business issues, including designing custom solutions to address client objectives and deliver client value from the engagement.
- Demonstrated strength in maintaining positive client relationships in complex situations and resolving client issues with the ability to interface with client executives (VPs, Directors, etc.).
- Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development.
- Able to work collaboratively with internal and external teams.
- Strong sense of urgency and accountability to drive client outcomes.
- CPG industry knowledge,



experience and acumen.
- Consistently drives best practices, process improvements and thought leadership to advance the business.

Additional Information

- Bachelor’s degree required.
- MBA or advanced analytics degree preferred.
- 3 to 5 plus years of relevant experience in market research, consumer packaged goods, consulting, analytics, media.
- Strong analytic background and knowledge of statistical or data science methodologies and applications.
- Strong marketing/research background.

Our Benefits

- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee‑Assistance‑Program (EAP).

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/integral/en/news-center/diversity-inclusion.

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📌 Marketing Efectiveness Consultant (Bogotá)
🏢 Nielseniq
📍 Bogotá