Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aavn6

About WPP Media

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. It is connected through WPP Open and powered by Open Intelligence, enabling clients to see precisely where, how, and why their media investment works.

Core Values

- Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
- Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Bidding Platform Specialist Senior is responsible for the implementation, monitoring, optimization, and continuous improvement of digital advertising campaigns across multiple paid media platforms, including Meta, TikTok, Pinterest, Kwai, and others. The role ensures execution aligns with global standards and guidelines, minimizes execution errors, enhances campaign performance through effective bidding and optimization strategies, and delivers clear, accurate, and actionable reports. Additionally, the specialist provides leadership and operational support to internal teams, resolves campaign‑related issues, and maintains transparent communication with clients to ensure they understand campaign performance, processes, and results, ultimately driving efficiency, client satisfaction, and business outcomes.

Skills and Experience





- 2–3+ years of experience executing and optimizing digital paid media campaigns across platforms such as Meta, TikTok, Pinterest, Kwai, LinkedIn, and Google.
- Strong knowledge of digital marketing, bidding strategies, campaign monitoring, and optimization.
- Intermediate Excel skills for reporting, analysis, and performance tracking.
- High analytical and problem‑solving capabilities to minimize errors and improve campaign performance.
- Intermediate English proficiency with clear communication and strategic thinking skills.

Benefits

WPP Media offers competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company supports employee growth through integral networks, resource groups, and in‑office events celebrating team wins and thought leadership.

Work Environment

We employ a hybrid approach, with teams in the office around four days a week. Accommodation or flexibility requests can be discussed with the hiring team during the interview process.

Equal Opportunity Employer

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#J-18808-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aavn6

📌 Bidding Platform Specialist Senior (Bogotá)
🏢 WPP Media
📍 Bogotá