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About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Overview
Interactive Designer responsible for designing interactive creative formats within programmatic advertising, adhering to defined technical specifications.
The role involves building and adapting HTML5 banners using tools like Google Web Designer, video assemblies, static graphic adaptations, creating reusable creative templates, and developing engaging formats while leveraging proficiency in the Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, HTML, CSS, and basic JavaScript.
Key Responsibilities
Design programmatic formats across multiple channels on a variety of sizes and extensions, including display, video, DOOH, TV using tools like Adobe Suite and Figma.
Build programmatic formats across multiple channels on a variety of sizes and extensions, including display, video, DOOH, TV using tools like Google Web Designer and online platforms like Celtra.




Ensure the programmatic formats comply with the specifications required for each channel, considering weight, duration, size, resolution, and clicks/links.
Build creative templates for dynamic campaigns.
Set up and/or upload creatives to ad servers like Campaign Manager.
Implement trackers for creatives that require them.
Set up dynamic campaigns for programmatic in ad servers like Choreograph and Campaign Manager.
Work with the development team in creative implementations.
Skills & Experience
Professional background in graphic design, advertising, or related fields.
At least 2 years in advertising/media agencies.
Proficiency in banner production tools like Google Web Designer.
Basic familiarity with HTML, CSS, JavaScript.
Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects.
Proficiency in Figma.
Basic handling of Google and Microsoft suites for file management: spreadsheets, presentations, documents.
Conversational English.
Expected Outcomes
Deliver programmatic formats that work correctly for the intended platforms and environments.
Adapt campaign visual graphic materials into multiple formats and/or sizes.
Independently sort assigned tickets for format build.
Adaptability to work for multiple brands and markets.
Manage ad servers and tracking implementations.
Manage dynamic campaigns.
Familiarity with the multiple programmatic formats offered by the Creative Services team.
Leverage WPP AI models for optimized processes.
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📌 Creative Solutions Interactive Designer Se, Goc (Medellín)
🏢 WPP Media
📍 Medellín