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English fluency required.Location: Remote.Employment type: Contractor (part-time, ~20 h/week, with potential to scale).Compensation: $***** per hour.ResponsibilitiesShort-Form Video Content DirectionDevelop strategic short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.Use raw or archival footage to map out video ideas and formats.Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone.Ensure edits feel native to the platform and reflect current visual and cultural trends.Social Media Trend Awareness & Content RepurposingStay up to date with platform trends, audio trends, editing styles, and viral formats.Propose new video ideas, hooks, and transitions inspired by current social media culture.Identify ways to repurpose long-form content into short-form clips, carousels, or quote graphics.Adapt and remix existing content into fresh formats for TikTok, Reels, and carousels.Write core copy and hooks; collaborate with Marketing Assistant on captions and variations.Analyze competitor content and suggest improvements or new approaches.Analyze what other thought leaders are doing to identify whitespace and opportunities.Content Strategy & Editorial CohesionLead the editorial tone across content formats in collaboration with Producer and brand strategist, ensuring consistency.Translate brand pillars into weekly content themes and multi-platform ideas.Create structure around idea-to-content flow from Substack essays to POV clips, carousels, and social posts.Maintain consistent voice, tone,



and storytelling across all platforms.Platform Growth & Content OptimizationReview content performance and share insights on what works or needs iteration.Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform.Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts.Contribute ideas around how AI tools and automation could streamline creative workflow and content ideation.Workflow & DeliveryUse ClickUp to manage all content ideas and track status.Deliver clean, organized creative briefs, video references, and visual examples to editors.Apply revisions and updates quickly and clearly.Communicate proactively with the internal team to align on deliverables and timelines.Key Performance Indicators (KPIs)Delivery of content aligned with brand voice and editorial strategy.Execution of weekly content calendar with trend-aware,



high-quality deliverables.Strong contributions to brainstorming and strategic ideation.Growth in platform engagement and content performance.Cohesive storytelling and tone across formats and platforms.Efficient communication and handoff process with editors and creative collaborators.Ability to manage and deliver a healthy mix of evergreen, reactive, and archival-based content weekly.What You BringRequired Skills & Experience2+ years working on social-first content strategies across platforms (TikTok, IG, LinkedIn, Twitter, YouTube).Working knowledge of short-form editing and what makes a video perform.Strong storytelling instincts and understanding of editorial tone and timing.Ability to repurpose long-form formats into digestible, high-performing short-form content.Up-to-date with platform trends, meme culture, and U.S. news cycles.Familiarity with creator economy voices and how to build a thought-leadership brand.Confident in writing hooks, video references, content scripts, and caption direction.Clear communicator who works well with production teams and creatives.English fluency required.Preferred QualificationsExperience working with digital creators, founders, or influencers.Experience developing content in collaboration with marketing teams.Familiarity with CapCut, Descript, mobile editing apps, Frame.Io.Understanding of how to connect Substack, LinkedIn, and Instagram in a cohesive strategy.Spanish fluency is a plus.BenefitsWork from anywhere.Versátil schedule and time off with no micromanaging.Direct collaboration with the Founder.Access to top-tier AI tools (Perplexity, ChatGPT, ClickUp Brain, and more).Clear path for long-term career growth.A supportive company culture grounded in ownership and prioritizing progress over perfection.#J-*****-Ljbffr

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📌 Social Content Creator & Strategist (Bogotá)
🏢 Trolley AI
📍 Bogotá