Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ad156

Your primary mission is to ensure Brazilian Lumber is the #1 choice in every physical market we serve.You will lead our Local SEO and Google Business Profile (GMB) strategy to dominate the "Map Pack," while using a sophisticated AI-augmented content engine to capture and nurture leads.You don't just want us to rank; you want us to be the most reviewed, most engaged, and most visible local supplier, converting that local trust into revenue via automated Email & SMS funnels.Duties and ResponsibilitiesP&L; & Funnel Optimization: You are responsible for the entire organic revenue funnel.For example, for SEO, you don't just track rankings; you manage the progression from Ranking ? Traffic ? Clicks ? Conversions ? Revenue.You must demonstrate a P&L; mindset, treating organic growth as a high-ROI financial engine where every piece of content is measured by its contribution to the bottom line.GMB/Local Search Mastery: Own and optimize all Google Business Profiles.This is your primary KPI.You will manage location audits, high-frequency GMB posting, photo/video updates, and Review Management to ensure we maintain a 4.8+ star reputation and maximum visibility in the "Map Pack."Local Intent SEO & AEO: Rank for "Lumber near me" and specialized product queries.Use Answer Engine Optimization (AEO) to ensure AI search tools (Perplexity, ChatGPT) recommend our specific locations to local builders.AI-Augmented Content Engine: Leverage Gemini and Claude to ideate and scale local-specific content.You will "prompt engineer" AI to write localized GMB updates, neighborhood-specific blogs, and Pinterest captions that resonate with regional architectural styles.Omnichannel Retention (Email & SMS): Manage the "Lead-to-Cash" journey.Email: Use for contractor education, project showcases, and weekly price lists.SMS: Use for urgent local alerts, quote readiness notifications, and "flash" inventory drops at specific locations.Digital PR & Local Citations:



Build brand authority by securing mentions in regional trade journals and managing a clean, consistent citation footprint.You will actively manage the brand's presence in Reddit and Quora communities (e.G., r/HomeImprovement, r/Architecture), establishing the company as the "Subject Matter Expert" by answering technical questions and driving high-intent referral traffic.Commercial Performance Tracking: You are measured by Local Conversions (calls, direction requests, quote forms) and Retention Revenue (LTV from the Email/SMS list).SkillsHard SkillsLocal SEO Specialist: Expert knowledge of the Google Business Profile (GMB) algorithm, proximity ranking factors, and local schema markup.AI Orchestration: High proficiency in Claude (creative/human brand voice) and Gemini (data-heavy local audits and research).Omnichannel Automation: Experience in Klaviyo, HubSpot, or ActiveCampaign, specifically triggering SMS based on local intent or email inactivity.Reputation Management Tools: Familiarity with tools like BrightLocal, Whitespark, or Podium to monitor rankings and manage customer reviews at scale.Language: Professional English (C1+).You must be able to respond to customer reviews and write local copy that sounds authentic to a US contractor.Soft SkillsProactive Problem-Solver: Demonstrates strong initiative to identify issues and implement solutions independently before they escalte.Direct & Respectful Communicator: Able to provide and receive honest feedback without office politics,



maintaining professional relationships across various teams.Adaptable AI Adopter: Quickly learns and integrates new tools—especially AI—into daily workflows to increase efficiency and automation.Collaborative Independent Worker: Capable of managing personal workstreams and deadlines while effectively collaborating with cross-functional teams and external vendors.Logical & Analytical Thinker: Applies both quantitative (data-driven) and qualitative analysis to decision-making and project planning.Company ValuesCurious Learner: Possesses a genuine desire to master both the business (products, industry) and their specific professional craft.Owner Mindset: Takes full responsibility for assigned projects, ensuring they are delivered with high quality and minimal oversight.Operational Excellence: Committed to building solid process foundations and delivering recognized value that contributes to the company's growth.Team-First Mentality: Willing to support teammates and help "unblock" challenges for others to ensure collective success.Education and Experience RequirementsExperience: 3–5 years in a growth-focused role with a dual emphasis on Local SEO (GMB/Map Pack) and Traditional/Technical SEO.Proven Track Record: Must demonstrate a history of moving local listings into the "Top 3" Map Pack for competitive local terms.Must show success in ranking domain pages and blogs for broad, high-volume organic keywords to drive national/e-commerce traffic.Tech-Forward Mindset: You must demonstrate how you use AI (Gemini/Claude) and automation to manage multiple locations and produce high-volume, high-quality SEO content effectively.Education: Degree in Business, Marketing, or Communications.Experience or interest in construction / building materials will be a plusWorking ConditionsJob may require travel locally or internationally9am to 6pm, working outside or these hours or overtime may be necessary#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ad156

📌 Organic Marketing Specialist (English Only) (Bogotá)
🏢 Brazilian Lumber
📍 Bogotá