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About PayJoyPayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.Through PayJoy's point-of-sale financing and card offerings, customers gain access to a modern quality of life.PayJoy's credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times.Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of **** while achieving solid profitability for sustainable growth.This roleThe Growth Manager is responsible for executing PayJoy's digital acquisition strategy across key markets including Mexico, Brazil, and Colombia.This role drives scalable and profitable growth through performance marketing, funnel optimisation, and cross-functional collaboration with Risk, Product, and Analytics teams.The position focuses on acquiring high-quality customers while optimising CAC and ensuring strong portfolio performance.ResponsibilitiesExecute and monitor the DTC acquisition strategy across paid and owned channels (Google, Meta, TikTok, affiliates) to drive efficient customer growth.Launch and optimise multi-market campaigns, testing creatives, audiences, and bidding strategies to maximise ROI.Analyse performance using cohort-based metrics (LTV, CAC, payback) to generate actionable insights and daily reports.Partner with Risk and Analytics teams to ensure acquisition quality aligns with credit performance metrics like approval rates and delinquency.Implement structured experimentation across the funnel, including landing pages, onboarding flows,
and targeting to improve conversion.Technical Support: Collaborate with Product and Engineering to enhance tracking, attribution, and measurement frameworks.Localization: Support the development of localized strategies, adapting messaging and user journeys to country-specific dynamics.QualificationsBachelor's degree in Business, Engineering, Economics, Marketing, or related fields.4–5 years of experience in growth, performance marketing, or digital acquisition, preferably in fintech or high-growth tech companies.Hands-on experience with Google Ads, Meta Ads Manager, and attribution tools like Google Analytics, AppsFlyer or Adjust.Strong understanding of unit economics and the ability to translate data into actionable insights.Proven experience working with cross-functional teams such as Risk, Product, and Finance.Advanced English and fluency in the local language (Spanish/Portuguese).Self-starter with strong ownership, curiosity, and a bias for actionBenefitsLocal benefits depending on the country of hireCompany-funded health insurance for employee and immediate familyCompany-funded employee life and disability insurancePaid vacation days, unlimited sick leave$2,000 USD annual Co-working travel perk$2,000 USD annual Professional Development perkPhone finance, headphone benefit, home office equipment allowance and wellness perksCatered lunchesEqual Employment OpportunityPayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds.We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.#J-*****-Ljbffr
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aeg64
📌 Growth Marketing Partner (Bogotá)
🏢 PayJoy
📍 Bogotá