Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ah87s

Location: Remote (Overseas – Fluent English Required)
Employment Type: Full-Time
Reports To: Founder / Executive Leadership

About the Search

At 5411 Hub, we are leading a strategic search on behalf of a well-established digital marketing company based in the United States, specialized in performance-driven growth for home service businesses nationwide.

The company operates as a true growth partner for service-based companies across industries such as roofing, HVAC, plumbing, electrical, remodeling, pest control, restoration, and related trades.

Their operating philosophy is clear and uncompromising:
they do not sell tactics — they build revenue-generating systems, and every campaign is measured by one core question:
Does it drive real, measurable business results?

The Role: Meta Ads Director

This is a senior leadership position with full ownership of Meta (Facebook & Instagram) advertising.

This is not a role for someone who simply “runs ads.”
You will design, systematize, and lead the Meta Ads function end to end.

You will be accountable for:

- Strategy
- Performance
- Systems
- Team leadership
- Client communication

This role requires strong judgment, ownership, and operator-level decision-making.

Minimum Experience Requirements (Non-Negotiable)

Candidates must have:

- 5+ years of hands-on media buying experience
- 5+ years working inside a digital marketing agency
- Experience managing multiple client ad accounts simultaneously
- Proven success with Meta Ads focused on lead generation
- Strong background in local lead generation for service-based businesses
- Fluent written and spoken English (client-facing role)

⚠️ If you do not meet the 5+ years agency and media buying requirement, this role is not a fit.

Core Responsibilities

1. Performance & Results Ownership

- Own Meta Ads performance across all assigned clients
- Build campaigns optimized for: Lead quality Booked jobs Revenue impact
- Continuously monitor and optimize performance
- Quickly diagnose issues and implement solutions independently




- Take full accountability for outcomes — not excuses

2. Optimization & Systems Thinking

- Build and maintain a Meta Ads playbook
- Create SOPs for: Account setup Campaign structures Creative testing Scaling winning campaigns Performance recovery
- Ensure optimization is systematic, repeatable, and scalable

3. Creative Strategy & Problem Solving

- Lead creative direction (hooks, messaging, formats)
- Collaborate with design and video teams
- Test and iterate offers based on data, not opinions
- Understand contractor buyer psychology (trust, urgency, local relevance)
- Approach challenges with a solutions-oriented mindset

4. Team Leadership

- Manage and mentor media buyers and junior team members
- Enforce performance and operational standards
- Train the team on internal systems and best practices
- Continuously elevate the level of execution across the department

5. Client Communication

- Communicate clearly and confidently with clients in English
- Explain strategy, performance, optimization decisions, and next steps
- Translate advertising data into business outcomes clients understand
- Maintain professionalism and composure in all client interactions

Core Values (How This Company Operates)

- Performance-Driven: Results matter. Activity without outcomes is failure.
- Results-Focused: Optimization prioritizes booked jobs and revenue.
- Optimization-Obsessed: Continuous improvement is mandatory.
- Solutions-Oriented: Problems are expected. Excuses are not.
- Professional Standards: Ownership, clarity, and follow-through at all times.

What This Role Is NOT

This position is not for:

- Junior or mid-level media buyers
- Freelancers seeking side projects
- Professionals who avoid accountability
- Button-pushers who require constant direction

This is a leadership role, not a purely technical one.

Success Metrics

Performance will be evaluated based on:

- Lead consistency and quality
- Stability and improvement of CPL
- Systemized optimization processes
- Team performance and accountability
- Client confidence and retention
- Ability to scale performance without chaos

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ah87s

📌 Meta Ads Director (LATAM) (Colombia)
🏢 REKLUT
📍 Colombia