Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ama52

Description
Logical Media Group strives to create exceptional digital experiences for people to connect, transact, and explore. At the core of that lies with our partnership with our clients and ensuring their needs and goals are at the forefront of all our efforts. The focus of the B2B Growth Marketing Manager will be to serve as an integral role in identifying and creating high value and high impact strategies for our clients across delivery and account management teams; this will involve supporting CRM standards and program strategies through omni-channel collaboration, monitoring the success of those initiatives, and continually enhancing and optimizing that service value for our clients. This role will primarily focus on the ideation and execution of B2B marketing and customer journey initiatives for our clients, contributing to the growth of this channel at Logical.

Requirements
Primary Responsibilities Include:
Working across Account Teams




- Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate
- Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science
- Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators
- Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs
- Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts
- Build custom multi channel reports and implement reporting processes that captu

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ama52

📌 Digital MarketingB Growth Marketing and Automation Manager (Medellín)
🏢 Empresa reconocida
📍 Medellín