Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ambpv

Cold Email Outreach Specialist / Outbound Lead Generation RepresentativePosition Type: Full-Time, RemoteWorking Hours: U.S. Client Business HoursLocation: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)About the RoleWe're hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification.You'll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging.This is not a passive list-sending role.We're looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions.The idóneo candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes.What You'll OwnProspect Research & List BuildingBuild highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar toolsSegment prospects by ICP, industry, role, company size, and geographyValidate and clean lead data using tools like NeverBounce, ZeroBounce, or ClearoutMaintain organized prospect databases and outreach tracking systemsCold Email Campaign ExecutionWrite compelling cold email copy, subject lines, and CTAs tailored to target audiencesBuild and launch multi-step outbound campaigns across 4–8 touchpointsPersonalize messaging using prospect, company, and industry insightsMonitor campaigns daily and optimize based on engagement and performance metricsDeliverability & Inbox HealthManage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead,



or similar platformsMonitor spam scores, bounce rates, sender reputation, and deliverability metricsRotate inboxes and sending accounts to maintain campaign performanceTroubleshoot deliverability issues proactively before performance dropsCampaign Optimization & ReportingA/B test subject lines, messaging, CTAs, and send timesTrack open rates, positive reply rates, bounce rates, and conversion metricsContinuously optimize messaging and targeting strategies based on dataMaintain organized reporting dashboards and outreach documentationLead Qualification & CRM ManagementMonitor campaign replies and categorize prospect responses accuratelyIdentify and route qualified leads to sales teams with proper context and notesMaintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systemsEnsure all engagement data remains clean and organizedCompliance & Best PracticesEnsure campaigns comply with CAN-SPAM, GDPR, and CCPA standardsMaintain suppression lists and opt-out processes correctlyFollow outbound best practices to protect sender reputation and campaign performanceWhat Makes You a Great FitStrong persuasive and concise copywriting skillsHighly analytical and performance-driven mindsetComfortable working with outbound tools and technical deliverability systemsOrganized, proactive, and execution-focusedStrong attention to detail with campaign monitoring and reportingComfortable testing, iterating, and optimizing continuouslyRequired Experience & Skills1–2 years of experience in cold email outreach,



outbound lead generation, SDR, or outbound marketing rolesHands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or WoodpeckerExperience writing outbound email copy and managing campaignsStrong Excel or Google Sheets skills for prospect and campaign managementExcellent written English communication skillsPreferred ExperienceExperience managing deliverability and inbox health at scaleFamiliarity with DNS setup, SPF, DKIM, and DMARC basicsExperience generating outbound pipeline for B2B SaaS, agencies, or service businessesExperience working closely with SDR or Account Executive teamsFamiliarity with outbound automation and CRM workflowsWhat a Typical Day Looks LikeA Cold Email Outreach Specialist's day revolves around building pipeline through outbound campaigns and performance optimization.You will:Research and build targeted prospect listsLaunch and monitor cold email sequencesReview deliverability metrics and inbox healthOptimize messaging, targeting, and campaign structureManage replies and qualify interested prospectsUpdate CRM systems and maintain campaign documentationIn short: you own outbound email execution, ensuring campaigns are optimized, deliverability stays healthy, and qualified opportunities consistently flow into the sales pipeline.Key Metrics for Success (KPIs)Open rates consistently meeting or exceeding benchmarksPositive reply rates and qualified conversations generatedBounce rates maintained below acceptable thresholdsConsistent outbound campaign execution and optimizationCRM accuracy and lead tracking completenessGrowth in qualified outbound pipeline opportunitiesInterview ProcessInitial Phone ScreenVideo Interview with Pavago RecruiterPractical Assessment (Cold Email Sequence Exercise)Client InterviewOffer & Background Verification#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ambpv

📌 Outbound Lead Generation Specialist - (Cold Email Focus) (Bogotá)
🏢 Pavago
📍 Bogotá