Postúlate en Kit Empleo: kitempleo.com.co/empleo/1amlaf

Hybrid:This role requires being on-site 3 days per week.

What you will do (Responsibilities):
- Lead the development, implementation, and monitoring of digital communication initiatives for Retail Marketing, ensuring alignment with the advertising agency and budget guidelines.
- Build and manage the digital integration framework for Retail Marketing, leveraging current market tools and best practices.
- Participate in the design and execution of action plans to improve sales conversion throughout the digital funnel (Lead Conversion).
- Create, align, and optimize content for digital platforms, ensuring consistency with the central marketing and brand strategy.
- Integrate product-level sales performance with regional performance metrics to optimize investments and identify opportunities for new technologies.
- Support Regional Marketing Coordinators by leading and advising on projects aimed at improving sales performance.

Your skills and abilities (Required Qualifications):
- Professional degree in Business Administration, Marketing, Commercial fields, or related areas.




- 2 to 3 years of experiencemanaging leads and developing commercial and/or digital marketing strategies.
- Intermediate-advanced English proficiency
- Strong analytical skills, with the ability to interpret data, evaluate digital performance indicators, and generate insights for decision‑making.
- Experience with digital platforms, CRM systems, and lead management tools.
- Ability to propose data‑driven actions that improve sales performance and optimize conversion funnels.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to manage multiple projects simultaneously in dynamic environments.

What can give you a competitive edge (Preferred Qualifications):
- Experience in the automotive industry or retail environments.
- Knowledge of CRM tools, marketing automation platforms, and conversion optimization strategies.
- Certifications in digit

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1amlaf

📌 Digital Performance Analyst (Bogotá)
🏢 General Motors
📍 Bogotá