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AVACOM is simultaneously building its digital presence across four markets: Colombia, Spain, USA, and China. The Senior Martech is not a campaign executor; they are the architect of the company’s digital growth engine. This person connects commercial strategy with marketing technology, ensures every peso invested in paid media is traceable, and turns user data into business decisions.

This role works directly with the CDTO and has full ownership of the marketing technology stack: CRM, automation, campaign analytics, technical SEO, and paid media management.

Purpose of the Role

Design and execute AVACOM’s digital marketing strategy across four markets, operating the full Martech stack: CRM, Google Ads and Meta Ads campaigns, organic SEO, email marketing automation, advanced analytics, and remarketing. This role ensures digital traffic converts into qualified leads, leads convert into customers, and every marketing investment is measurable with real data.

Main Responsibilities

Digital Campaign Strategy and Operations
- Plan, execute, and optimize Google Ads campaigns (Search,



Shopping, Display, YouTube) across four markets with assigned budget.
- Manage Meta Ads campaigns (Facebook and Instagram) focused on awareness, consideration, and conversion per market.
- Design and execute remarketing and programmatic display strategy to reconvert visitors.
- Coordinate tech influencer campaigns and affiliate programs in active markets.
- Continuously monitor and optimize ROAS, CAC, and LTV by channel, campaign, and market.

SEO and Organic Presence
- Define and execute the organic SEO strategy for all four websites: keywords, content architecture, and link building.
- Coordinate with the development team on technical SEO fixes: meta tags, schema markup, Core Web Vitals, indexing, and page speed.
- Monitor organic ranking with SEMrush, Google Search Console, and Analytics per market.
- Produce or coordinate the production of SEO‑optimized content for blogs, landing pages,

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1amsds

📌 Senior Martech (Bogotá)
🏢 AVACOM®
📍 Bogotá