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About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Architect and scale the technical infrastructure and AI-driven operational layer that powers Addi’s growth engine, ensuring that every multi-channel campaign, automated journey, and agentic workflow is executed with 100% reliability, peak cost-efficiency, and measurable business impact.

What you will do
- Achieve High Campaign Reliability by redesigning the Braze canvas architecture and implementing automated journey health monitoring, resulting in a significant reduction in execution errors.
- Reduce Martech & AI COGS through aggressive prompt optimization, LLM token usage governance, and vendor contract renegotiation, directly improving Addi’s contribution margin.
- Accelerate Speed-to-Market by establishing standardized campaign governance and template libraries,



enabling the Growth team to move from brief to "live" much faster than the current baseline.
- Deploy a Scalable Incentive Engine capable of supporting numerous concurrent cashback/coupon campaigns with a minimal financial reconciliation error rate, ensuring zero budget leakage.
- Establish a Real-Time Growth Health Dashboard by auditing and hardening the data pipelines between Braze, Amplitude, and the Snowflake data warehouse, ensuring total data freshness for the NBA (Next Best Action) engine.

What we’re looking for
- Experience & Demonstrated Achievements
- Experience: 7-10 years in Marketing Operations, RevOps, or Engineering, with at least 3 years in a leadership role within a high-growth Fintech or Marketplace.
- The "AI Edge": Proven experience moving AI from "experiment" to "production"—specifically managing API costs and reliability for customer-facing workflows.
- Scale: History of managing marketing infrastructure for pr

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1an032

📌 Marketing Operations Lead (Colombia)
🏢 Addi
📍 Colombia