Postúlate en Kit Empleo: kitempleo.com.co/empleo/1an03f

Key Responsibilities

Generates qualified leads and books discovery calls so the closer can close — full stop.

Sector

Financial Services — Fractional CFO & Accounting

Reports to
- Founder & CEO

Type
- Part-time to start, minimum 20 hrs/week
- Scales to full-time as pipeline grows

Hours
- US business hours
- ET/PT overlap required

Location

Remote — anywhere (US hours overlap required)

Tools

Apollo.io, LinkedIn Sales Navigator, GoHighLevel CRM, Gmail, Teamwork

Role Overview

Our client has a capable closer whose calendar is not being filled fast enough. The salesperson is currently handling their own prospecting — that is the wrong use of their time. This role fixes it.

The Business Development Specialist owns everything before the discovery call: identifying the right prospects, building awareness, starting conversations, qualifying interest, and handing a booked calendar invite to the closer. The target buyer is a business owner generating $3M–$10M in revenue, not yet working with a fractional CFO, and open to paying $5,000/month for the right financial partner.



They are problem-aware. This role's job is to find them and get them to a conversation.

Outbound prospecting via Apollo.io
- Build targeted prospect lists using Apollo: company revenue range, headcount, industry, and relevant growth signals
- Write and manage multi‑touch cold email sequences — subject lines, hooks, value framing, follow‑ups that read as specific, not mass‑sent
- Monitor sequence performance rigorously: open rates, reply rates, positive responses — test, iterate, improve every two weeks
- Handle inbox responses promptly: engage interested prospects, handle objections, move qualified leads toward a discovery call

LinkedIn outreach via Sales Navigator
- Maintain targeted lead lists in Sales Navigator, refreshed weekly by company size, title, and industry
- Identify and prioritize prospects who have engaged with the client's LinkedIn content — likes, comments, follows — and reach ou

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1an03f

📌 Business Development Specialist (Bogotá)
🏢 Seamless Assist
📍 Bogotá