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About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is WPP's general media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:




- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Bidding Platform Specialist Senior is responsible for the implementation, monitoring, optimization, and continuous improvement of digital advertising campaigns across multiple paid media platforms, including Meta, TikTok, Pinterest, Kwai, and others, ensuring execution aligns with global standards and guidelines. This role plays a key impact in minimizing execution errors, enhancing campaign performance through effective bidding and optimization strategies, and delivering clear, accurate, and actionable reports. Additionally, the specialist provides leadership and operational support to internal teams, resolves campaign-related issues,

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📌 Bidding Platform Specialist Senior (Bogotá)
🏢 WPP Media
📍 Bogotá