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Company description

Publicis Integral Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
WeArePGD

Overview

ThisisastrategicDataAnalysisSpecialistroleresponsibleforanalyzingmediaperformanceacrossmediametricsandmeasurementresults.

Responsibilities
- Use SQL and ETL pipelines to ensure accuracy and maintain up-to-dated datasets in coordination with the data engineering team.
- Analyze media performance metrics using Python, leveraging libraries like pandas, numpy, and scipy for statistical modeling, trend analysis, and performance forecasting.
- Visualize data in Datorama dashboard,



and analyzing performance to inform optimization; leading competitive dashboard with accurate quarterly data updates.
- Managing measurement studies and leading weekly status calls with the research partner.
- Developing recommendations to clients working closely with the Activation and Strategy teams.
- Learning and applying syndicated data tools Excel, Python to enrich media performance analysis for further insights to guide planning.

Qualifications

Requiredskills/strengths
- Excel/PowerPoint
- Knowledge of web measurement technologies
- Detail-oriented
- Experience with any one visualization tool a plus
- Must feel comfortable learning new systems and tools

Non-negotiablerequiredexperience
- 1 to 2 years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media
- 6+ years of experience in Data Analytics
- ETL, SQL and Python
- Good attention to detail
- Ability to QA and double check his own

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📌 Data Analysis Specialist (Bogotá)
🏢 Publicisgroupe
📍 Bogotá