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OverviewThe Regional Marketing Specialist reports to the GGB-US Regional Marketing Director and works directly with US Regional Marketing Managers to execute Regional marketing initiatives.
Focused primarily on executing marketing campaigns and initiatives in support of driving organic growth the Regional Marketing Specialist will work closely with the GGB-US Marketing Teams and internal and external creative, event management and production resources to deliver key marketing activities and programs, including lead generation campaigns, events, advertising, public relations and social media.How you'll make an impactEstablishment and building of strong relationships across internal marketing resourcesProject management of marketing strategies and campaigns in support of Regional marketing/sales plans and goalsTimeline managementStatus reportingCampaign monitoring and reportingActivation of Regional and Divisional marketing campaignsCompetitive analysis (as needed)Industry analysis and prospect research (when necessary)Tracking and measuring effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROICoordinating the approval process with Regional and Divisional stakeholdersEnsuring accuracy, quality,



and consistency of corporate standardsPromoting cross-marketing opportunities - encouraging greater learning, communication and sharing of ideas across the Gallagher marketing communityOther duties as assigned by the VP of Marketing and Regional Marketing DirectorsAbout youBachelor's degree in Marketing, Business Administration, or related field, and 3 years relevant experience in B2B marketing, commercial insurance experience is a plusStrong technical skills across Microsoft Office Suite, especially Microsoft ExcelExperience with Workfront or other project management software/applicationsFamiliarity with SalesForce a plusProven record of successful multi-project managementExperience creating and managing detailed work plans based on defined scope and objectivesStrong communication skillsExcellent time management & organizational skillsExperience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channelsExperience creating and managing marketing scorecards, dashboards or other relevant reportsExperience managing project budgetsInsurance industry experience preferred
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📌 Regional Marketing Specialist (Bogotá)
🏢 Arthur J. Gallagher (AJG
📍 Bogotá