Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aqpcu

Summary:

Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.

Key responsibilities include:

- Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
- Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.
- Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization
- Prepare reports as needed for SVP, Marketing
- Driving ROI positive campaigns at scale
- Point of contact with all Social Media platforms

Required Skills and Abilities:

- BA in Communications, Marketing or Social Media
- Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.
- Strong creative decision-making and content curation skills.
- Understanding of visual trends, digital communication,



and social analytics.
- 5+ years in paid social media with 2+ in LeadGen or Ecommerce
- Experience with analytics of online marketing campaigns and managing budgets and campaigns
- Proficiency in writing and scientifically testing Ad Copy
- Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
- Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.
- Highly energetic, proactive, and a visionary thinker who can execute efficiently.
- Proven campaign success with a strong content portfolio.
- Ability to work independently on campaigns with guidance and strategy oversight as needed
- Ability to work seamlessly with content developers
- Ability to learn the personal loan marketplace

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aqpcu

📌 Paid Social Media Manager (Bogotá)
🏢 LeadsMarket
📍 Bogotá