Instagram Strategist, Short-form Content Producer (Medellín) (Colombia)

Instagram Strategist, Short-form Content Producer (Medellín) (Colombia)

26 may
|
GBS Group
|
Colombia

26 may

GBS Group

Colombia

Ubicación: Remoto - Cualquier lugar en LATAM
- Tipo de Empleo: Jornada completa - Contratista Independiente
- On Target Earnings: 2,000 USD/mes
- Idioma: Nível avanzado de Inglés y Español

We’re hiring a **Social Media Strategist, Short-Form Content**
**Producer** to help scale the content engine behind **GBS Group** and our startup brand, **LLC Hub**.

This role owns end-to-end content creation across Instagram Reels, Tik

Tok, You

Tube Shorts, and Linked

In, including editing, design, publishing, and optimization.

**Responsibilities**

**Content Creation**

- **Produce 2 to 3 short-form videos and graphics per day** for GBS Group’s channels.
- Video Scripting: Writing engaging and well-structured scripts for content creators (e.g., Instagram Reels, Tik

Toks, You

Tube Shorts).
- Edit engaging clips tailored to Reels, Tik

Tok, and Shorts by repurposing long-form advisory content or editing raw footage provided by leadership.
- Translate complex tax, accounting, and business growth concepts into simple, visual, and highly shareable content.
- Design on-brand visuals for video overlays, carousels, and thumbnails using Canva or Adobe Creative Suite.

**Platform Strategy and Publishing**

- Plan, schedule, and publish content across Instagram, Tik

Tok, You

Tube Shorts, and Linked

In.
- Maintain a balanced content mix:

- **Educational**: Tax tips, compliance reminders, financial literacy.
- **Inspirational**: "Building a business worth owning," entrepreneurship mindset.
- **Service-Focused**: highlighting GBS capabilities and client success stories.

**Performance and Optimization**





- Review performance metrics weekly (Views, Retention, Engagement, Inbound Leads) and provide clear insights.
- Track KPIs specifically related to brand awareness and MQLs (Marketing Qualified Leads).
- Suggest experiments or new formats to increase reach among our idóneo clients (business owners with $1M+ revenue and hispanic entrepreneurs looking to register an LLC in the US).

**Collaboration and Workflow**

- Partner with the Marketing Manager to align on creative direction and upcoming campaigns.
- Contribute 10-15 new short-form ideas each week based on client FAQs and industry news.
- Maintain clean systems and documentation in **Hubspot**and **Google Drive**.
- Manage the pipeline of incoming raw footage from leadership to ensure a steady stream of content.

**Requirements**:

- **Experience**: 3+ years creating high-performing short-form content for business, educational, or professional brands.
- **Portfolio**: Demonstrating strong editing, design, and creative execution (please include links to Tik

Toks/Reels you have created).
- **Technical Expertise**:

- Short-form editing (Premiere Pro, Cap

Cut, or Final Cut).
- Graphic design for social (Canva or Photoshop).
- Familiarity with AI tools (ej.





Leonardo AI, Midjourney, Cap

Cut AI, Gemini or ChatGPT) to accelerate generation of assets, scripting and editing workflow.

- **Soft Skills**:

- **Kind Candor**: Ability to give and receive direct feedback to improve creative output.
- **Pursue Growth and Learning**: Willingness to learn the basics of our industry (tax/accounting) to create accurate content.
- **Find Solutions**: Ability to operate quickly and solve creative problems without constant supervision.

- **Organization**: Highly organized with strong attention to detail, file management, and version control.

**Results (Success Metrics)**

- **Consistency**: Consistently deliver **2 to 3 high-quality short-form assets per day** that meet brand standards.
- **Growth**: Grow reach and engagement across all platforms, specifically targeting our ideal client profile.
- **Systemization**: Maintain an organized content calendar that provides clear visibility to the wider team.
- **Ideation**: Generate a steady stream of fresh content ideas aligned with GBS priorities (e.g., Tax Season, New Startup Regulations).
- **Brand Alignment**: Ensure all content reflects our mission to help entrepreneurs achieve their financial goals.

**Culture Fit**

At GBS Group, we value:

- **Client First**: Content should always provide value to the viewer.
- **Find Solutions and Create Simplicity**: We make the complex world of tax and business simple for our audience.
- **Help Build an Extraordinary Workplace**: We share information openly and support one another.

📌 Instagram Strategist, Short-form Content Producer (Medellín) (Colombia)
🏢 GBS Group
📍 Colombia

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