Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ar63e

CRM / Lifecycle Marketing Manager (Full-Time, Remote)
About the Company
We're CatchCo, makers of Mystery Tackle Box, the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick's Sporting Goods, Amazon, and our website. We've moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you'll fit right in.
Position Overview
Own the full CRM and lifecycle marketing function for a subscription ecommerce company (Mystery Tackle Box / Catch Co) that is rebuilding its growth engine from the ground up. This person will manage all email and SMS marketing through Klaviyo, build and optimize lifecycle flows that directly impact retention and revenue, run the affiliate program, and use data to continuously improve how we communicate with subscribers at every stage of their journey. You will be the only person in this seat.



There is no team to inherit — you are the team.
Core Responsibilities
Own all email and SMS marketing execution in Klaviyo: campaign calendar, segmentation, A/B testing, deliverability, and performance reporting
Build, maintain, and optimize lifecycle flows including dunning/failed payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and new subscriber onboarding
Manage audience segmentation across subscriber types (paid, gift, promo) with different communication strategies for each based on their lifecycle stage and churn profile
Design and execute retention-focused campaigns that reduce voluntary churn and increase subscriber lifetime value
Run the affiliate program: recruit and onboard affiliates, manage communications, track performance, and optimize incentive structures
A/B test subject lines, send times, content, offers, and flow logic with statistical rigor — not just gut feel

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ar63e

📌 CRM / Lifecycle Marketing Manager (CO) (Colombia)
🏢 Empresa líder
📍 Colombia