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Media Production Coordinator – Traditional Media is a hands-on buying role within the Media Buying team, focused on planning, negotiating, and executing offline/traditional media campaigns – including radio, television, out-of-home (OOH)/billboards, and print – with some exposure to digital extensions where appropriate (e.g., streaming audio, CTV, digital OOH).

Reporting into Media Buying leadership, this role will support multi-location and multiple clients in various categories, ensuring buys are well-researched, negotiated at competitive rates, accurately trafficked, and stewarded to deliver against client objectives and KPIs. The Senior Associate will collaborate closely with U.S.-based teams as well as internal partners in India and Colombia to ensure flawless execution and clear communication across time zones.Planning & Strategy Support
- Support the development of traditional media plans (radio, TV, OOH, print, Direct Mail etc..) aligned to client objectives, budgets, and target audiences.
- Analyze market, audience, and competitive data (e.g., ratings, circulation,



traffic counts) to inform channel mix, flighting, and placement recommendations.
- Partner with Media Planners and Media Buying leadership to translate strategy into detailed buying specifications and RFPs.

Buying, Negotiation & Vendor Management
- Collect proposals and evaluate opportunities across radio, TV, OOH/billboards, and print; recommend placements based on value, reach, and efficiency.
- Negotiate rates, added value, and placement details with vendors to maximize client investment while protecting quality and brand safety.
- Build and maintain strong vendor relationships, ensuring timely responses, accurate confirmations, and resolution of discrepancies.

Execution, Trafficking & Stewardship
- Create and maintain buy authorizations, insertion orders, and traffic instructions to ensure accurate execution across all channels.
- Coordinate with internal and external stakeholders to traff

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📌 Media Production Coordinator (Colombia)
🏢 Importante grupo
📍 Colombia