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Description
Job Title: Social Media Manager
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (with flexibility for campaign launches and engagement monitoring)

About the Role:
Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.

Responsibilities:
Strategy & Planning:
- Develop and execute social media strategies aligned with overall marketing objectives.
- Define KPIs (engagement, follower growth, conversions) for each channel.
- Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.

Content Creation & Publishing:
- Write, edit, and design posts tailored to each platform.
- Collaborate with designers, writers, and video editors to produce multimedia content.
- Ensure posts reflect brand tone, style,



and compliance requirements.
- Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.

Community Management:
- Monitor comments, DMs, and mentions daily.
- Respond to inquiries and escalate customer issues when necessary.
- Foster community engagement by initiating conversations and amplifying user-generated content.

Campaign Execution:
- Launch paid and organic campaigns to promote content, events, and product launches.
- Collaborate with paid media specialists to optimize ad performance.

Analytics & Reporting:
- Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
- Provide weekly/monthly reports on engagement, reach, traffic, and conversions.
- Recommend optimizations based on data trends and A/B testing results.

Collaboration:
- Work cross-functionally with marketing, PR, and customer support teams.
- Prov

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ar9n5

📌 Social Media Manager (Colombia)
🏢 Importante Empresa Del Sector
📍 Colombia