27 may
|
Empresa líder
|
Colombia
27 may
Empresa líder
Colombia
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1arbpn
PLEASE SUBMIT YOUR RESUME/CV IN ENGLISH
Location: Remote
Schedule: Full-Time | 9:00 AM – 5:00 PM PT
Employment Type: Independent Contractor
Language requirement: Advanced English C1
About The Company
This fast-growing digital marketing agency specializes in high-performance, data-driven media strategies across multiple channels. The company partners with brands to plan, execute, and optimize integrated campaigns that drive measurable growth and maximize return on investment.
With a strong focus on innovation, programmatic expertise, and strategic execution, the team operates in a collaborative and results-oriented environment where data, creativity, and performance intersect.
Role Overview
The company is seeking a highly strategic Growth Marketing Specialist to lead the planning, development, and performance oversight of integrated media campaigns.
This is a senior-level role focused primarily on strategy (≈80%), responsible for translating business objectives into clear media plans, KPIs, and budget allocation frameworks across multiple channels.
The role collaborates closely with execution teams, including programmatic media traders, ensuring campaigns are aligned, optimized, and delivering strong performance outcomes.
Key Responsibilities
Media Strategy & Planning
Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels
Define audience targeting, channel mix, and budget allocation
Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency)
Plan and manage approximately 15–20 campaigns annually
Multichannel Campaign Oversight
Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media
Identify new opportunities through audience insights and market research
Ensure campaigns are aligned with performance goals and brand objectives
Vendor & Partner Management
Lead RFP processes and evaluate new media partners
Negotiate insertion orders (IOs)
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1arbpn
📌 Growth Marketing Specialist (Colombia)
🏢 Empresa líder
📍 Colombia