Inbound Marketing Manager (Colombia)

Inbound Marketing Manager (Colombia)

27 may
|
Empresa líder
|
Colombia

27 may

Empresa líder

Colombia

Description
Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role
We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.
This is not a traditional content role.
Your job is simple:
? Turn content → conversations → pipeline
You will:
- Create high-performing LinkedIn content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

What You’ll Own
1. Content-Driven Lead Generation (Primary Focus)
- Create high-performing content on LinkedIn:
- Posts
- Hooks
- Carousels
- Identify content angles that attract high-intent B2B buyers
- Test and optimize content based on performance

2. Content → Conversation → Pipeline
- Turn engagement into real conversations:
- Likes
- Comments
- Profile views
- Initiate natural, non-salesy DMs




- Qualify prospects and move them into pipeline

3. Audience Engagement & Lead Nurturing
- Engage daily through comments and DMs
- Build relationships (not just send messages)
- Follow up consistently with value-driven interactions

4. Funnel & Conversion Optimization
- Build simple inbound funnels:
- Content → Engagement → Conversation → Call
- Improve conversion rates at every stage
- Create:
- Lead magnets
- Nurture flows

5. Supporting Sales (Optional / Nice-to-Have)
- Share insights with founder on:
- Messaging
- Objections
- Audience behavior
- Help improve conversion quality

What Makes You a Strong Fit
- You know how to turn content into pipeline (not just likes)
- You’ve personally generated:
- Leads
- Conversations
- Booked calls
- You think in funnels and systems, not just posting
- You’re both:
- Creative (content)
- Analytical (performance-driven)
- You take ownership of outcomes

Requirements (Must-Have)
- 2+ years experience in

📌 Inbound Marketing Manager (Colombia)
🏢 Empresa líder
📍 Colombia

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