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A family-owned company, Empresa confidencial has grown to become
a world leader in the field of in vitro diagnostics
. For more than 60 years and across the world, we have imagined and developed
innovative diagnostics solutions
to
improve public health
. Today, our teams are spread across 46 countries and serve 160 countries with the support of a large distribution network.

Come and join a family-owned global company with a long-term vision, and a human-centered culture .

REGIONAL MARKETING SR. DIRECTOR, LATIN AMERICA
The GO28 operating model role drives the successful deployment of the GO28 Commercial Operating Model within the region, the Regional Marketing Manager will drive this transformation maintaining operational excellence, and fostering stakeholder engagement ensuring alignment with general strategic priorities while ensuring market-driven, customer-centric portfolio decisions, clarifying roles across all levels, empowering local teams for commercial and launch execution, and delivering a differentiated experience throughout the customer journey.





The Regional Marketing Manager will report to the Sr Vice President, Clinical Operations - Latin America.

Main Accountabilities Include
- Strategic Planning
- Lead the development of the regional marketing and communication plans, grounded in robust market and account-based analysis. Define clear strategic priorities and key actions to drive business growth, engaging all relevant cross-functional stakeholders.
- Execution & Commercial Enablement
- Support the effective execution of the marketing strategy by ensuring the right conditions are in place account management, training, tools, and enablers working in close partnership with internal stakeholders, particularly the commercial team, to deliver our value proposition to priority customer segments and key decision-makers.
- Promoting the execution of Integrated Solutions & Cross-Selling approach across business lines, fostering cross-selling opportunities, particularly

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1arn90

📌 Sr Director- Clinical Marketing- LATAM (Bogotá)
🏢 Reconocida empresa
📍 Bogotá