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Paid Media Strategist

Location: Remote

Schedule: Full-Time | 9:00 AM – 5:00 PM PT

Employment Type: Independent Contractor

Language requirement: Advanced English C1
About the Company

This fast-growing digital marketing agency specializes in high-performance, data-driven media strategies across multiple channels. The company partners with brands to plan, execute, and optimize integrated campaigns that drive measurable growth and maximize return on investment.

With a strong focus on innovation, programmatic expertise, and strategic execution, the team operates in a collaborative and results-oriented environment where data, creativity, and performance intersect.
Role Overview

The company is seeking a highly strategic Paid Media Strategist to lead the planning, development, and performance oversight of integrated media campaigns.

This is a senior-level role focused primarily on strategy ( 80%), responsible for translating business objectives into clear media plans, KPIs, and budget allocation frameworks across multiple channels.





The role collaborates closely with execution teams, including programmatic media traders, ensuring campaigns are aligned, optimized, and delivering strong performance outcomes.
Key Responsibilities

Media Strategy & Planning
- Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels
- Define audience targeting, channel mix, and budget allocation
- Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency)
- Plan and manage approximately 15–20 campaigns annually

Multichannel Campaign Oversight
- Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media
- Identify new opportunities through audience insights and market research
- Ensure campaigns are aligned with performance goals and brand objectives

Vendor & Partner Management
- Lead RFP processes and evaluate new media partners

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1arnb1

📌 Paid Media Specialist (Colombia)
🏢 Reconocida empresa
📍 Colombia