Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aroci

Description
Marketing Automation Specialist (HubSpot, Marketo, Email Automation, CRM – Remote, U.S. Hours)
About the Role
We’re hiring a Marketing Automation Specialist to build and optimize automated marketing campaigns, workflows, and lead management systems.
In this role, you’ll design nurture sequences, email campaigns, and lead scoring models while ensuring seamless alignment between marketing and sales.
If you’re experienced with HubSpot, Marketo, or similar platforms, and enjoy combining data, automation, and campaign execution, this role is for you.

Responsibilities
Automation Workflows
- Build and optimize nurture sequences, drip campaigns, and triggered workflows
- Implement and refine lead scoring models
- Test workflows to ensure accurate triggers, logic, and execution

Email Marketing
- Create, test, and deploy campaigns using:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- Run A/B tests on subject lines, content, and CTAs
- Ensure emails are responsive, accessible, and on-brand

CRM & Sales Alignment
- Integrate automation platforms with CRMs (Salesforce,



HubSpot CRM, Zoho)
- Ensure proper lead routing and handoff to sales teams
- Track campaign attribution from engagement to revenue

Data Management & Segmentation
- Maintain clean, accurate lead databases
- Segment audiences by persona, behavior, industry, and geography
- Ensure compliance with:
- GDPR
- CAN-SPAM
- CCPA

Analytics & Reporting
- Monitor campaign performance:
- Open rates
- CTR
- Conversion rates
- Revenue impact
- Build dashboards in HubSpot, Marketo, Power BI, or Tableau
- Deliver actionable insights and recommendations

Continuous Improvement
- Stay updated on automation tools and best practices
- Identify and implement improvements to increase ROI and efficiency

Requirements
- 2+ years of experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
- Hands-on experience building:
- Workflows
- Lead scoring models
- Email campaigns
- Strong p

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1aroci

📌 Marketing Automation Specialist (Colombia)
🏢 Empresa reconocida
📍 Colombia