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Hello, we are Haleon—a integral leader in consumer health, shaped by those who join us. Together, we are transforming everyday health for billions of people, driving innovation and growth across our portfolio of trusted brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. Powered by a unique blend of deep human insight and cutting-edge science, we are building a company where we shape the future, take ownership, and co-create meaningful solutions in an environment of collaboration.

The Category Strategy Manager within Commercial Excellence is responsible for developing and optimizing category growth strategies across key LATAM markets. This role enhances Haleon’s positioning in the consumer health business by leveraging market insights, competitive intelligence, and shopper behavior analysis. The manager collaborates with teams across Marketing, Sales, Revenue Growth Management, and Trade Marketing to ensure Haleon’s brands align with market opportunities, customer needs, and shopper behaviors—maximizing profitability, revenue, and market share

Key Responsibilities
1. Define and implement category strategies, identify growth opportunities, and tailor initiatives for various sales channels (e-commerce, modern trade, pharmacy, traditional trade).

2. Utilize data analytics and consumer research to evaluate category performance, track trends, and assess competitive benchmarks.

3. Partner with trade marketing and sales teams to execute go-to-market strategies, define pricing/promotional guidelines, and drive best-in-class activations.

4. Identify unmet consumer needs to support innovation and product launches while ensuring brand strategies align with category priorities.

5.



Act as the bridge between commercial and marketing, embed category strategies into business plans, and drive a data-driven decision-making culture. 6. Lead a team of category specialists, foster collaboration, and develop best practices for strategic execution.

Why you?

Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

- Bachelor’s degree in Industrial Engineering, International Business, Business Administration, or Marketing
- Experience in category management, finance, trade marketing, and supply chain Strategic thinking, analytical skills, and market insights
- Project management, communication, negotiation, and leadership

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

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📌 Category Strategy Manager (Bogotá)
🏢 Haleon
📍 Bogotá