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Senior Manager Market Insights
- Department: Business Development
- Direct Reporting Line: Director Data and Business Intelligence
- Indirect/Second Reporting Line:

- Subsidiary/Country: LAM
- Location: Bogota
- GSMS Grade: M3
- Personnel managed: No
- Budget managed:

- Purpose & Overall Relevance for the Department:

- The Senior Manager Market Insights drives high-quality market, consumer, and competitor intelligence to support strategic and operational decision-making. This role synthesizes insights across functions, supports strategic initiatives, and contributes to creating a “data and insights as a strategic asset” mindset across the region.
- Key responsibilities:

- Generate market, industry, consumer, and competitor insights to inform strategic initiatives.
- Develop and maintain tools, processes, and frameworks that elevate the impact of insights across the business.
- Consolidate research into a single source of truth to support cross-functional decision-making.
- Collaborate with functions (Strategy, Brand, Finance, Markets) to embed insights into planning and execution.
- Provide business portfolio insights (categories, channels, markets) to influence key decisions.
- Contribute to a unified, region-wide governance model for insights and data consistency.
- Leverage country-level feedback to improve business insights and identify growth opportunities.
- Maintain and champion usage of insights platforms, dashboards, and reporting tools.
- Support conversations with external data vendors and contribute to selection/evaluation of insight tools.
- Deliver clear, structured, and actionable recommendations to senior stakeholders based on complex data.




- Produce monthly and quarterly insight reports for key stakeholders across the region.
- Collaborate closely with cross-market analysts to harmonize methodologies, KPIs, and definitions.
- Support change initiatives that improve analytics adoption, literacy, and ways of working.- Knowledge, Skills, and Abilities:

- Strong analytical mindset with excellent problem‑solving and decision‑making skills.
- High attention to detail and data quality.
- Strong storytelling and presentation capabilities.
- Experience with BI and reporting tools (e.g., Power BI).
- Familiarity with market and consumer insight tools (e.g., Euromonitor, Similarweb, data.ai).
- Ability to influence and collaborate across a matrix organization.
- Strong interpersonal and communication skills at all levels.
- High resilience, adaptability, and solution-oriented approach.
- Understanding of advanced analytics techniques, including forecasting models, sensitivity analysis, scenario management, and introductory AI concepts.
- Requisite Education and Experience:

- University degree in Engineering, Economics, or other quantitative disciplines.
- 5+ years of experience in market intelligence, analytics, or related fields.
- Experience working cross‑functionally in regional or matrix organizations.
- Fluency in English and Spanish.





AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.**

**- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -**

**BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:

- Senior Data and Business Intelligence
- BRAND:

- LOCATION:

- Bogota
- TEAM:

- Data
- STATE:

- Dist
- COUNTRY/REGION:

- CO
- CONTRACT TYPE:

- Full time
- NUMBER:

- 539678
- DATE:

- Feb 4, 2026

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1as8ub

📌 Senior Data and Business Intelligence (Bogotá)
🏢 Adidas
📍 Bogotá