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**Country Manager Colombia**

**Based in Bogota, Colombia**

**Full time position, local contract**

**Starting date: ASAP**

**PUR Description**

PUR is a global, impact-focused B-Corp specializing in the development of environmental restoration projects, known as 'nature-based solutions' (NbS). Since 2008, we have been helping the world’s largest organizations meet their ESG targets, reduce their environmental footprint, and regenerate the ecosystems they depend on across complex supply chains. Having developed over 45 projects in more than 30 countries, PUR is recognized as both a pioneer and leader in a sector that is now at the forefront of general efforts to address the ongoing climate and biodiversity crisis.

At the heart of our mission is a commitment to fostering and operationalizing insetting strategies—interventions by companies within their own value chains designed to reduce GHG emissions while creating positive impacts for communities, landscapes, and ecosystems. By championing this insetting approach, we aim to create a holistic range of benefits that extend beyond ecological restoration, encompassing social and economic dimensions through enhanced agricultural yields and resilience to climate change-induced stresses, among others.

One of the distinctive features of our work is our ability to tailor projects to the specific needs of different regions and communities. By recognizing the unique characteristics of each ecosystem and the cultural context of the communities involved, we ensure our initiatives are contextually relevant and have a meaningful and sustainable impact. All our projects are developed in close collaboration with local actors, including cooperatives, NGOs, governments, and corporations.

Today, we employ 200 staff across 16 countries with key offices in Paris (HQ) and Toronto.





**Industry Description**

PUR operates within the dynamic and rapidly evolving sector of environmental consultancy services and nature-based solutions markets. These markets are closely linked with the voluntary carbon markets (VCM) when NbS projects produce carbon credits that can be traded on the VCM. The NbS market has recently gained traction as society recognizes the invaluable services provided by nature and the need to preserve, restore, and harness these services to mitigate and adapt to environmental challenges. To be considered a nature-based solution, projects must effectively address real societal challenges and offer strong environmental, economic, and social benefits for local communities.

Market KPIs:

- If combined with deep decarbonization efforts, NbS projects could provide up to 30% of the mitigation needed to limit global warming to 1.5ºC above pre-industrial levels by 2030 (World Economic Forum, 2023)
- NbS project credits make up the largest volumes of carbon credits available in the VCM (voluntary carbon markets ) with $9bn invested between 2020 and 2022 (Sylvera, 2023)
- In 2021, the VCM was estimated to be worth $2 billion, four times its 2020 value. By 2030, the market is expected to reach $10 to $40 billion (BCG, 2022).
- 5,307 companies have set science-based targets - a 4.2x increase since 2022 - and a significant driver of demand within the NbS and VCM markets (SBTi, 2024)





**SUMMARY OF** **RESPONSIBILITIES**

The main role of a Country Manager at PUR is to roll-out PUR’s global strategy in their country and to drive the correct and qualitative execution of operations according to standard procedures, contractual commitments, and strategic orientations.

The country manager:

- Is accountable for the development, management and monitoring of operations in the country/ies and has the capacity to directly manage highly strategic projects.
- Is the ambassador of the company’s strategy and policies, and ensures compliance among team
- Provides metric-based strategic recommendations to own teams and to the Executive Committee to improve processes, identify growth or improvement opportunities and the associated means needed (recruitments, partnerships...)
- Represents PUR internally and externally in the respective country/ies.

The Country Manager can manage one or several countries.

**DUTIES & RESPONSIBILITIES**

The main individual responsibilities will be, but not limited to:
**INDIVIDUAL RESPONSIBILITIES**:
**Strategy roll-out**
- Execute PUR’s strategy at country(ies) level, aligning with the company’s strategic priorities, key industry frameworks and/or carbon accounting methodologies.
- Collaborate with the relevant departments to implement global processes at the country/ies level, provide strategic feedback and anticipate the impact of PUR’s evolution.
- According to strategic orientations**:enhance design**, improve operation schemes, **optimize organization**, influence client positioning, manage partners effectively, consider co-funding & other partnership opportunities
- ** Step back**and bring **intelligence, leadership & transparency**to make the right deci

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📌 Country Manager Colombia (Bogotá)
🏢 PUR
📍 Bogotá