Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ascnz

**Objective of the Role**:
The Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, improve e-commerce site performance, and boost engagement on social media. This role requires a blend of analytical and creative skills to coordinate SEO initiatives, content management, and automated campaigns while collaborating closely with agencies, designers, and technology partners to meet established marketing goals.

**Key Responsibilities**:

- ** E-commerce Website Management and Optimization**:

- Manage and optimize e-commerce websites in collaboration with technology partners (OPS).
- Regularly update content to ensure relevance and alignment with market trends.
- ** SEO and PPC Coordination**:

- Work directly with external agencies to implement SEO strategies and PPC campaigns.
- Perform weekly optimizations for landing pages.
- Create and publish new category pages, informational pages, or product pages each week.
- ** Content Creation and Management**:

- Design content strategies in collaboration with designers and internal teams.
- Publish and optimize one video per week on YouTube, ensuring strong SEO performance.
- Create and publish monthly long-form content (3,000 words), newsletters, or technical deep-dive content.
- Generate short monthly content, such as brief blogs or internal communication materials (guides, videos).




- ** Social Media and Community Management**:

- Manage digital communities, responding to messages and comments promptly.
- Design and execute quarterly engagement programs, such as giveaways or campaigns to encourage user-generated content.
- Achieve a minimum of 200 LinkedIn contacts/connections per month.
- Publish weekly deep-dive content and schedule at least three social media posts across various platforms.
- ** Marketing Automation**:

- Manage monthly automated campaigns using tools such as Klaviyo and Bitrix24.
- Implement improvements in automated workflows to boost customer conversion and retention.

**Job Requirements**:

- ** Education and Experience**:

- At least 3 years of experience in SEO, digital marketing, and social media management.
- At least 1 year of experience with tools like Klaviyo and Canva.
- Certifications in inbound marketing or graphic design are a plus.
- ** Technical and Creative Skills**:

- Proficiency in SEO strategies and content optimization.
- Ability to design and execute automated workflows and digital campaigns.
- Knowledge of graphic design and video production is a plus.
- ** Personal Competencies**:

- Ability to handle multiple tasks simultaneously with attention to detail.
- Strong teamwork and coordination skills with external collaborators.
- Proactive and quick learning ability in dynamic environments.

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ascnz

📌 Marketing Specialist (Bogotá)
🏢 Advising & Recruiting
📍 Bogotá