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**Essential Duties and Responsibilities**
- **Manages content on multiple ecommerce sites**: online set up for new, existing and/or seasonal products, including PDPs assets, attributes and categorizations, as needed.
- Consistently ensure **accuracy of relevant product data** for items available online and update where necessary.
- **Works closely with brand, product marketing, and ecommerce sales and 3rd party contractors to publish customer facing content **and to support the growth of SBD digital presence and promoting our products in e-commerce (ie. content includes product copy/specs, images, online product links, product categorization, SEO metadata, site search terms, banners, pdfs, and videos to increase overall site traffic and user engagement).
- **Ensures optimum product content is live as items become available for sale.**:

- **Drive governance **by ensuring content and online voice are consistent with branding, best practices, and other marketing efforts.
- **Collaborates with the Content Manager, Ecommerce Manager and Digital Manager **to create/execute a comprehensive content generation plan (including A+ product pages and customer product reviews) for each ecommerce site as assigned.
- **Working with local markets to understand additional content requirements and/or publishing within the required timeframe.**:

- Uses other complementary online tools as available to create additional informative, educational and promotional copy including comparison charts, item tours, and base variant groups to keep online content fresh and accurate, and to optimize each site's online shopping experience.
- As assigned, conducts digital metrics analysis and reporting to monitor content progress, to develop content to enrich the user experience and increase traffic via SEO.
- Responsible for content requests,



digital metrics analysis and reporting to monitor content progress, to develop content to enrich the user experience and increase traffic via SEO.
- Research and provide insights to drive content development (ex: audit competitor content and consumer Ratings & Reviews)
- Support PIM (Product Information Management) connector program - Own and drive the effort with our partners in prioritizing and defining detailed business requirements and collaborate on UAT process for content platform.
- Liaison with PIM/ DAM (Digital Asset Management) core team in executing best practices for ecommerce channel with the ability to facilitate workshops/meetings, driving conversations and white boarding during requirement gathering and process reviews.
- Support content team from an operational standpoint for content optimization across retailers and reporting, among others

**Experience required**:

- 2+ years on ecommerce content/merchandising
- Past experience on Hands-on content management for online channel (ie. Marketplaces, Mercado Libre, Amazon)

**Technical Knowledge Required**:
Strong proficiency in MS Office Suite, Adobe Photoshop and basic HTML knowledge is a plus.

**We Don't Just Build The World, We Build Innovative Technology Too.**

Joining the Stanley Black & Decker team means working in an innovative,



tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

**Who We Are**

We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, integral growth company.

**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

**What You'll Also Get**

Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

**Learning & Development**:
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

**Diverse & Inclusive Culture**:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work ge

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1asj3e

📌 Analyst E-commerce (Colombia)
🏢 Stanley Black & Decker
📍 Colombia