Postúlate en Kit Empleo: kitempleo.com.co/empleo/1asu9w
Description
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Versátil with overlap for U.S. business collaboration
About the Role
At Empresa confidencial, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning & messaging
- Demand generation
- Outreach campaigns
- Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
- Thrives in ambiguity
- Loves building from zero
- Thinks strategically but executes hands-on
- Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
- Own the full GTM strategy and execution for:
- Product A
- Product B
- Build launch plans from:
- Positioning
- Messaging
- Campaigns
- Distribution
- User acquisition
- Personally execute initiatives instead of delegating them
- Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
- Identify and recruit beta users
- Execute creative outreach strategies to engage early adopters
- Build meaningful relationships with users and collect feedback
- Drive early product adoption and engagement
Positioning & Messaging
- Develop clear, compelling product positioning
- Craft messaging that communicates:
- Pain points
- Value propositions
- Product differentiation
- Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
- Build:
- Landing pages
- Email campaigns
- User onboarding sequences
- Launch materials
- Support demand generation and early growth initiatives
- Coordinate with stakeholders and partners
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1asu9w
📌 Product Marketing (Colombia)
🏢 Sin nombre
📍 Colombia
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.