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At Generation, we believe in the power of employment to change lives.
We are a global nonprofit organization that supports adults to achieve economic mobility through employment.
Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors.
We also conduct original research and share data insights on high-priority integral workforce transition topics to inform decision-making by workforce system stakeholders.
Launched in ****, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates.
To date, the network has 150,000+ graduates and 23,000+ employers across 50 professions and 17 countries.When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed.
Three months after completing our program, graduates have a 78% job placement rate, rising to 88% within six months.
Of our employed graduates, 79% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them.
Employed graduates immediately earn an average of 3-4X their previous earnings.
Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future.
To date, Generation's global graduates have earned more than $1.9 billion in wages.
Generation graduates typically have a secondary school background, 52% are female, 28% have dependents, and the majority identify with underrepresented communities in their country.POSITION OVERVIEWThe Regional Communications & Marketing Manager will lead the development and execution of Generation's marketing and communications strategy across Latin America, with an initial focus on Colombia and new country launches (e.g., Peru and Caribbean markets).
This role is responsible for strengthening Generation's brand, drive learner recruitment at scale and support employer engagement, and ensuring high-quality execution of marketing campaigns across multiple markets.
This includes leveraging digital channels, partnerships, and ecosystem relationships to build strong and sustainable candidate and employer partner pipelines.The individual will combine strategic thinking with strong operational execution,



working closely with the Colombia country team and the global marketing function.This is a 1-year fixed-term role from approximately July **** - July ****, located in Colombia (with some flex in LatAm).
RESPONSIBILITIES1) Regional Marketing & Communications StrategyDevelop and drive the marketing and communications strategy for Generation in Colombia and other markets supported by our regional hub based in Colombia, Gen DirectAdapt global brand and marketing frameworks to local contexts while ensuring consistency and qualityDefine priorities across audiences (learners, employers, partners) and channels, in collaboration with local teams and global marketing team2) Learner Recruitment & Mobilization StrategyOwn the end-to-end strategy for learner recruitment and mobilization across marketsDesign and execute multi-channel acquisition strategies, including digital marketing, partnerships, referrals, and community-based outreachBuild and manage partnerships with organizations (e.g., NGOs, training providers, government programs, community organizations) to drive candidate pipelinesDefine target learner segments for each program and tailor messaging and channels to effectively reach themEnsure strong lead generation and conversion through the funnel (lead → applicant → enrolled), working closely with country teamsSupport the development of scalable recruitment models that can be deployed in new country launches3) Campaign Management & ExecutionOversee the planning and execution of marketing campaigns to support learner recruitment and program visibilityEnsure strong campaign performance through effective channel mix (digital, partnerships, events, etc.)Manage agencies, media budgets, content development and other vendors to deliver high-quality content and campaignsEnsure consistent tracking and optimization of campaigns based on performance dataContinuously test and iterate on channels and messages to improve campaigns efficiency4) Brand,



Communications & PositioningStrengthen Generation's brand presence and reputation across Latin AmericaLead external communications, including content, social media, and public relations effortsSupport leadership and partnership communications (e.g., presentations, key messages, materials)Identify opportunities to increase visibility through events, media, and ecosystem engagement5) New Country Launch SupportLead marketing and communications efforts to support new country launches (e.g., Peru, Caribbean markets)Develop go-to-market strategies, including audience targeting, messaging, and channel strategyWork closely with global, regional and country stakeholders to ensure successful program launches6) Stakeholder Collaboration & AlignmentWork closely with Regional Operations & Growth, country teams, and Global Marketing to ensure alignment of priorities and executionCollaborate with Program, Partnerships, and other teams to support program success and growthAct as the key regional point of contact for marketing and communications7) Team Leadership & Capability BuildingManage and develop direct report(s), providing clear direction, coaching, and performance managementBuild marketing capabilities within country teams over time, particularly in new marketsFoster strong collaboration across regional and global teams8) Performance Tracking & Continuous ImprovementDefine and track key marketing metrics (e.g., lead generation, conversion, cost per lead, brand awareness)Analyze performance data to drive continuous improvement and decision-makingEnsure clear reporting to regional and global stakeholdersABOUT YOUExperience:6–10+ years of experience in marketing, communications, or growth rolesExperience managing marketing campaigns end-to-end, including agency sourcing and managementExperience working across multiple markets in Latin America preferredExperience in education, social impact, or high-growth environments is a plusSkills:Strong strategic thinking combined with hands‐on executionSolid understanding of digital marketing, performance marketing, and content strategyExcellent project management and stakeholder management skillsAbility to translate data into actionable insightsStrong communication and storytelling skillsFluent in English and Spanish (required)Other:Availability and to collaborate across multiple countries and time zonesPlease submit an English version of your resume/CV
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Postúlate en Kit Empleo: kitempleo.com.co/empleo/1asvql

📌 Regional Communications & Marketing Manager – Latam (Fixed-Term/Remote) (Bogotá)
🏢 Generation
📍 Bogotá