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Job Title: Paid Ads Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels.
This role combines strategic planning with hands-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI.
The adecuado candidate is analytical, data-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization.
ResponsibilitiesPaid Media Strategy & Planning
• Develop and execute comprehensive paid advertising strategies aligned with business growth goals
• Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms




• Research audience segments, keywords, competitors, and targeting opportunities
• Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership
• Align paid media initiatives with broader marketing, sales, and brand strategies
Campaign Execution & Optimization
• Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives
• Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies
• Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance
• Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS
• Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency
• Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and a

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📌 Paid Ads Specialist (Colombia)
🏢 Sin nombre
📍 Colombia