Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at2rj
Role Overview
We are seeking a data-driven Marketing Manager who can both lead marketing strategy and execute day-to-day marketing activities. This role combines strategic planning with hands‑on implementation across social media, content marketing, and performance analysis. The adecuado candidate operates with a “batteries‑included” mindset—someone who can independently identify opportunities, propose strategies, execute campaigns, and measure outcomes without constant direction.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with company growth goals
- Analyze marketing performance using KPIs such as CAC, conversion rates, and customer lifetime value
- Manage and execute social media marketing, especially LinkedIn
- Produce and distribute marketing content across platforms
- Engage with audiences through comments, discussions, and social selling
- Collaborate with the existing paid ads specialist to align messaging and campaigns
- Identify and test new marketing channels and platforms
- Develop blog, LinkedIn, and thought‑leadership content
- Develop podcast topic strategies and prepare outlines for episodes
- Present performance insights and recommendations to leadership
Tools & Platforms
- GoHighLevel CRM
- ActiveCampaign (current platform being transitioned)
- LinkedIn and social media platforms
- Teamwork (project management)
- Google Workspace
- Marketing analytics tools
Key Skills
- Strategic marketing planning
- Content marketing and social media management
- Data‑driven marketing and KPI tracking
- Social selling and LinkedIn engagement
- Ability to operate independently and propose initiatives
- English B2 Required
- AI Fluent (familiar with use of AI tools and Automation tools)
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at2rj