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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s integral media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
Role
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Overview
Building on your foundational experience,



the Senior Associate role recognizes your growth into a reliable core performer on our Activation Team. In this role, you will be responsible for data quality, reporting (weekly, monthly in channel observations & insights), dashboarding & visualization, research and testing. You will be a key contributor to the team's success, known for your precision and dependability.
Key Responsibilities
- Collect data & reporting requirements under the guidance of the Client Activation Lead and in partnership with Client Analytics to understand the measurement framework & learning agenda, the most critical metrics to implement for database build and business logic for data stitching.
- Support the defining of the taxonomy for the activation team to implement to ease data retrieval, and lead QA to ensure data accuracy.
- Manage the retrieving, compiling, and formatting of large volumes of data either through formal database solutions, data visualization, and programming.
- Assist in th

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📌 Business Intelligence Senior Executive, GOC (Colombia)
🏢 WPP Media
📍 Colombia