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Lifecycle Marketing Strategist

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Our Mission

Anyone in the world below $15M should fire their agency tomorrow as nobody can beat this value & service at this price.

Role Overview

We are looking for a highly motivated and results‑focused Lifecycle Marketing Strategist to join our team. In this role, you will serve as a key strategic leader, helping guide our clients toward long‑term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data‑driven insights to create forecasts, shape strategic plans, and maintain reliable performance. At CTC, your expertise is invaluable, covering the elements of CTC’s strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You will clearly articulate the reasoning behind our recommendations,



bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the "why" strengthens client confidence and builds a deeper sense of partnership.

Key Responsibilities
- Serve as a champion of CTC’s distinctive lifecycle approach and the tools that power it.
- Lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.
- Design, refine, and scale high‑impact lifecycle marketing strategies.
- Develop and maintain email and SMS forecasts, leveraging the Prophet System and Growth Map.
- Analyze metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements.
- Collaborate with design, content, and other teams to create compelling, brand‑consistent email content.
- Maintain data integrity across Statlas and other tracking to

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📌 Lifecycle Marketing Strategist (Bogotá)
🏢 Common Thread Collective
📍 Bogotá