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About the Role

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. With offices across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for a skilled individual to join our rapidly growing team. This position is adecuado for someone who thrives in a fast‑paced, dynamic environment where everyone's opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market. We value continuous learning, personal growth, and hard work,



offering a collaborative environment that promotes professional development.

Responsibilities
- Managing Google Ads campaigns: launch, monitor, and optimize across Search, Display, and Video.
- Bottom‑of‑funnel focus: prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed‑won revenue.
- Collaboration with Sales teams: partner closely with sales to align on lead quality, refine targeting, and maintain a strong feedback loop.
- Performance analysis & reporting: create dashboards and evaluate results using Google Analytics, Looker Studio, and spreadsheets.
- Full‐funnel & lead quality insights: deep knowledge of the buyer journey and how paid media influences progression.
- A/B testing & creative iteration: conduct tests on targeting, ad creatives, landing pages, and bidding tactics to drive gains.
- Cross‑channel integration: collaborate with the broader marketing team to

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at56a

📌 Paid Media Specialist (Barranquilla)
🏢 Bluelight
📍 Barranquilla