Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at5ab

Midea Group is one of the world's largest groups in the home appliances and HVAC solutions industry. Every day we work to make life easier, more efficient, and more connected. Our culture is built on innovation, collaboration, and operational excellence, and we believe in the power of our people to drive meaningful change.

Objective of the Position:

Develop and implement Trade Marketing strategies focused on increasing the visibility, rotation and market share of the white goods, rac and small appliances categories in the retail and traditional channels. He will be responsible for ensuring flawless execution at the point of sale (Perfect Store and Flooring) through the management of promotion, BTL activations, additional displays, and POP materials. This role must ensure that the consumer experience at the point of sale is consistent with brand and sales objectives, ensuring strategic alignment with the commercial, marketing and product teams, and adapting actions to the particularities of each channel and type of customer.

Main Responsibilities:




- Design the Trade Marketing strategy by channel (retail and traditional), aligned with commercial and marketing objectives.
- Define the annual and monthly sell out plan by Channel, zone and customer, including priorities by customer, format and category.
- Establish the standards of Flooring and Perfect Store, ensuring clarity in assortment, fronts, displays, prices and POP material.
- Build activation plans at the point of sale (promotions, exhibitions, launches) in coordination with Marketing and Sales.
- Manage and follow up on the promoter teams at the points of sale.
- Analyze the performance of strategies through KPIs of sell-out, traffic, exhibition and participation at the point of sale.
- Generate market intelligence in the channel: competitor behavior, prices, promotions, exhibitions.
- Collaborate with the marketing area for product launches, promotional campaigns and alignment of brand messages.
- Managemen

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at5ab

📌 Trade Marketing Coordinator (Bogotá)
🏢 Midea America
📍 Bogotá