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Bogota, Colombia
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s integral media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact
The Digital Strategy Manager is a pivotal role responsible for developing, implementing,



and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels. This role focuses on optimizing campaign performance through meticulous media planning, data-driven strategy development, and the execution of a test-and-learn agenda. The manager's impact is measured by achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI), ensuring brand visibility, delivering significant cost savings against targets, preventing overspend, and driving high client satisfaction, directly contributing to the brand's market success and financial objectives.
Skills and Experience:
- Campaign Strategy:Design and manage advertising campaigns for both traditional and digital channels.
- Media Expertise:Plan, select, and buy media efficiently, always looking for new ways to improve.
- Data Analysis:Use data to build str

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at5mo

📌 Digital Strategy Planning (Colombia)
🏢 WPP Media
📍 Colombia