Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at623
Company Description
Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.
Let’s make.
The LATAM eCommerce Marketing Specialist is responsible for the end-to-end management of advertising, merchandising, and partner relationships across e-commerce marketplaces such as Amazon and Mercado Libre in 2-3 target countries. This is a high-impact, tactical role focused on driving sales growth and hitting performance targets.
Key Responsibilities
1. Advertising
- Campaign Management: Lead the execution and optimization of advertising across Amazon, Mercado Ads, and other marketplace platforms to drive incremental growth and improve efficiency.
- Budget Allocation:
Manage and optimize monthly advertising budgets across multiple countries, ensuring spend aligns with seasonal peaks, product launches, and promotional priorities.
- Performance Analytics: Monitor KPIs and performance metrics to refine bidding strategies, keyword targeting, and overall campaign effectiveness.
2. Merchandising & Content
- Listing and Brand Excellence: Oversee the setup and optimization of product listings, including SEO-friendly titles, bullet points, enhanced content, and high-quality imagery. Leverage A+ Content and Brand Stores to create a cohesive and compelling brand story.
- Promotional Calendar Alignment: Plan and execute marketing strategies for key high-traffic events such as Prime Day, Buen Fin, Hot Sale, holidays, and other seasonal campaigns.
3. Relationship Management
- Platform Relations: Serve as the primary point of contact for e-tailer advertising representa
Postúlate en Kit Empleo: kitempleo.com.co/empleo/1at623
📌 Latam Ecommerce Marketing Specialist (Bogotá)
🏢 Cricut
📍 Bogotá